PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode, Facebook launches YouTube competitor Watch, while Netflix begins a buying spree for content brands. Disney pulls its content from Netflix and Google may possibly still buy Snap. In other news, Quartz has figured out how to deliver real results for branded content and email subscription has never been more important.  Rants and raves include Deadpool and Time Inc. This week's TOM example: J. Walter Thompson.

This week's story links:


Netflix Gets Into The Comic Book Business By Acquiring Millarworld
 

Disney Will Pull Its Movies from Netflix and Start It’s own Streaming Service
https://www.cnbc.com/2017/08/08/disney-will-pull-its-movies-from-netflix-and-start-its-own-streaming-services.html

Google Reportedly Offered 30 Billion To Acquire Snapchat
https://techcrunch.com/2017/08/03/google-buy-snap/
 

IN DEPTH NEWS

How Quartz Achieved a 90% Renewal Rate On Branded Content
https://digiday.com/media/quartz-achieved-90-percent-renewal-rate-branded-content/

Turning Audience Development Into A Profit Machine
http://www.pubexec.com/post/turn-audience-development-profit-machine/

SHOW SPONSOR - SMARTLING
Direct download: 17-08-14-Episode-196.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In the news this week: Apple hits record earnings, Google launches new SnapChat-like ad format, and AI bots begin to create their own language. Detailed analysis includes the marketing opportunity behind long-form content, while Hasbro's deal with Lions Gate goes south.  Rants and raves include Stranger Things and the Facebook/Google duopoly.  This week's This Old Marketing example: TheStreet.com and Jim Cramer.

Story links:

QUICK HITS


Apple Soars After Resilient iPhone Demand
http://adage.com/article/digital/apple-soars-record-signaling-resilient-iphone-demand/310001/

Google Is Developing Tech for SnapChat Like Media Content
https://www.wsj.com/articles/google-is-developing-technology-for-snapchat-like-media-content-1501868688


Researchers Shut Down AI After It Develops Its Own Language

IN DEPTH NEWS

Long Form Content Boosts Engagement But Can Publishers Do it Right
http://www.pubexec.com/post/long-form-content-boosts-engagement-can-publishers-right/
 
SPONSOR - SMARTLING
Download the ebook: Translation: A Reliable Recipe for Business Growth 

http://cmi.media/pnr195

Direct download: 17-08-07-Episode-195.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this new-look episode, Joe and Robert cover Lauren Jobs and her purchase of The Atlantic, Facebook's earnings release and what P&G did with $140 million dollars in marketing. The boys then go in-depth on how Hearst is experimenting with ecommerce and why Buzzfeed is launching a skillet for sale.  Rants and raves include media buying and a content marketing swindle.  This week's TOM: General Electric.

This week's story links:


Facebook Earnings - What Marketers Should Note From Facebook’s Second Quarter Earnings
https://www.wsj.com/articles/what-marketers-should-note-from-facebooks-second-quarter-earnings-1501109733

P&G Slashes Digital Ads by 140 Million over Brand Safety.  Sales Rise Anyway.
http://adage.com/article/cmo-strategy/p-g-slashe/309936/

IN-DEPTH NEWS

Hearst Is Experimenting In Commerce And Content
https://digiday.com/media/hearst-experimenting-commerce-content/

SHOW SPONSOR - SMARTLING
 
THIS OLD MARKETING
General Electric and Comic books in the 50’s
http://digital.bnpmedia.com/publication/?i=387902&article_id=2722384&view=articleBrowser&ver=html5#%7B%22issue_id%22:387902,%22view%22:%22articleBrowser%22,%22article_id%22:%222722384%22%7D
Direct download: 17-07-31-Episode-194.mp3
Category:Content Marketing -- posted at: 8:23pm EDT

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