PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode of #ThisOldMarketing, we saw a flurry of new content-based agencies afoot, including a deal with Daily Mail/WPP/SnapChat, a new content division from the BBC, and the Washington Post launches a freelance network. CBRE launches a new content brand/mini-magazine, while the boys discuss the end, or the beginning, of what might be called television. Rants and raves include Cannes and more Cannes.  This week's TOM example: Tablespoon by General Mills.

This week's story links:

Daily Mail, WPP and Snapchat to Launch Native Advertising Agency
http://www.theguardian.com/media/2015/jun/23/daily-mail-wpp-snapchat-launch-native-advertising-agency

Paired With 

Washington Post Launching Its Own Freelance Talent Service
http://www.talkingnewmedia.com/2015/06/23/the-washington-post-launches-its-own-freelance-talent-service/

Paired With

BBC Launching StoryWorks In House Creative Agency
http://blog.customcontentcouncil.com/bbc-worldwide-launches-in-house-creative-agency-storyworks-to-bring-newsroom-values-to-content-marketing-partnerships/

CBRE Extends Content Marketing Program to Online Magazine
http://adage.com/article/btob/cbre-extends-content-marketing-program-online-magazine/299046/

How Television Won The Internet
http://www.nytimes.com/2015/06/29/opinion/how-television-won-the-internet.html?ref=opinion&_r=0

Today’s CMO: At the Intersection of the Brand Experience and Organizational Culture
https://www.spencerstuart.com/research-and-insight/cmos-on-the-brand-experience-culture-matters-video

SPONSOR

Acrolinx Global Index Report (http://bit.ly/acrolinx-global-index)

RANTS AND RAVES

Robert on Cannes:
http://adage.com/article/special-report-cannes-lions/grand-prix-branded-content-lions/299256/
http://cannesyoupleaseshutup.tumblr.com
 
Joe on Content Marketing Goals via this article:
http://www.businessinsider.com/money-advice-from-a-millionaire-2015-6

This week's #ThisOldMarketing: Tablespoon

http://www.tablespoon.com/about
http://www.forbes.com/sites/marketshare/2012/05/16/ge-general-mills-and-sears-explain-their-success-in-content-marketing-part-1/
Direct download: 15-06-29-Episode-85.mp3
Category:Content Marketing -- posted at: 8:42pm EDT

In this episode number 84 of #ThisOldMarketing, Joe and Robert discuss two major association initiatives - one in Germany and one in Asia - around content marketing.  Both associations have also taken the name "content marketing", which Joe thinks is a pretty big deal.  In addition, Article Bunny launches and the boys talk about new research around the practice of native advertising. And finally, Facebook changes its algorithm again...this time around TTR or total time reading. Rants and raves include a bit of politics and a lession from media business models.  This week's TOM: Game Theory.

This week's story links:

The New Content Marketing Forum and Association in Asia
paired with...
 
Article Bunny Launches 
 
Attitudes Toward Branded and Sponsored Content
 
 
Sponsor Content: The Role of Webinars in the Buyers' Journey:
http://gotowebinar.com/CMI
 
RANTS/RAVES
 
Joe on Can Publishers Innovate a Broken Business Model?
http://www.innovationexcellence.com/blog/2015/06/21/can-publishers-innovate-a-broken-business-model/
 
 
This Old Marketing: Game Theory
https://www.youtube.com/user/MatthewPatrick13
Direct download: 15-06-22-Episode-84.mp3
Category:Content Marketing -- posted at: 9:13pm EDT

In this episode number 83 of #ThisOldMarketing, Joe and Robert discuss Twitter's CEO leaving the nest, and the opportunities that remain with Twitter as a broadcasting platform. After discussing digital's "third wave," the boys chat about the Brad Pitt/Netflix deal and why content marketing is in its golden age. In addition, Medium's recent announcement made Joe and Robert obsess about email all over again.  Rants and raves include hating on content marketing and patience in publishing.  This week's TOM example - brewingtv.com.

This week's story links:

Twitter CEO Calls It Quits:
http://money.cnn.com/2015/06/11/technology/twitter-ceo-dick-costolo-quits/

The Evolution of Twitter:
http://techandscience.com/techblog/ShowArticle.aspx?ID=5598

Digital's Third Wave:
http://adage.com/article/digitalnext/digital-s-wave-coming-miss-ride/298923/

Netflix Distribution Deal a Game Changer:
http://m.nydailynews.com/entertainment/movies/netflix-distribution-deal-game-changer-article-1.2250965

Medium Budget Cuts and Changes:
http://www.businessinsider.com/medium-budget-cuts-and-restructuring-2015-6?op=1

Medium Introduces Letters:
https://medium.com/the-story/introducing-letters-f105abb6734f

Sponsor Content: The Role of Webinars in the Buyers' Journey:
http://gotowebinar.com/CMI

RANTS/RAVES

Robert on Content Marketing Haters:
http://www.cio.com/article/2934881/marketing/the-art-of-storytelling-in-the-age-of-content-marketing.html

Joe on Patience in Publishing:
http://www.bizjournals.com/newyork/news/2015/06/09/mattress-startup-casper-launches-newsy-website.html

This Old Marketing:
http://brewingtv.com/

Direct download: 15-06-15-Episode-83.mp3
Category:Content Marketing -- posted at: 10:38am EDT

In this episode of #ThisOldMarketing, Joe and Robert go in-depth into Facebook and instant articles, paired with the Apple announcement on launching a news reader platform.  Honda shows us that a good idea can go wrong without a little patience, and the Onion handles sponsored content like a pro.  This week's raves include creative job postings and how a 12-year-old launched a media empire.  The #ThisOldMarketing example of the week: HowToCookThat.net.

This week's story links:

Facebook's Deal with Publishers:
http://www.pewresearch.org/fact-tank/2015/06/03/facebooks-deal-with-publishers-a-stark-reminder-of-digital-ad-gulf/

A Facebook Love Story:
http://seekingalpha.com/article/3241286-facebook-content-creation-content-marketing-growthhacking-and-inbound-marketing?app=1&auth_param=3ir5v:1an949b:8afbeb89dfab16a4bf9b29b79a7e90a1&uprof=45

Apple's News App Announcement:
http://www.wired.com/2015/06/apple-builds-content-business-news-app/

Honda Holds Off on Being a Media Company:
http://blogs.wsj.com/cmo/2015/06/03/honda-pumps-the-brakes-on-trying-to-become-a-media-company/

The Onion Handles Sponsored Content:
http://adage.com/article/media/onion-people-read-sponsored-content/298745/

Publishers and eCommerce:
http://wwd.com/media-news/direct-internet-catalogue/magazines-ecommerce-style-lucky-10139553-10139553/

Sponsor Content: The Role of Webinars in the Buyer's Journey - http://www.gotowebinar.com/CMI

RAVES
Joe on the 12-Year-Old Media Mogul:
http://www.businessinsider.com/how-emerson-spartz-built-a-meme-empire-2015-6

Robert on Creative Jobs Post:
http://www.tweetmyjobs.com/ghirardelli-jobs-ghirardelli-chocolate-ambassador-15655315

This Old Marketing:
https://www.howtocookthat.net

Direct download: 15-06-08-Episode-82.mp3
Category:Content Marketing -- posted at: 10:36pm EDT

In this episode of #ThisOldMarketing, Joe and Robert inadvertantly themed this rendition the "Content Inc." episode.  After Joe discusses the new platform launch, the boys dig into Mary Meeker's annual trends report.  Guess what?  Your buyers are now millennials.  And there are quite a few opportunities just right for you (yes, you!).

After a little discussion of how startups can use content marketing, Robert lays out Google's new "Phantom" update, and why content marketing and native advertising are joined but separate.  Raves include Austin City Limits and Travelers Insurance.  This week's TOM example of the week: Band-Aid.

Direct download: 15-06-01-Episode-81.mp3
Category:Content Marketing -- posted at: 3:39pm EDT

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