PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode, Joe and Robert discuss the Brandwatch/Buzzsumo acquisition, while Snapchat adds location-based services. Mercedes launches their own "killing marketing" model for their integrated content brands, and there is one article format that rises above them all. Rants and raves include a new marketing model and transparency. This week's TOM: Alcoa.

This week's story links:

Content Marketing World videos at http://cmi.media/video17 

Content Marketing Master Classes at https://www.contentmarketingconf.com/

QUICK HITS

Social Media Monitor Brandwatch Acquires Content Marketing Platform BuzzSumo
https://techcrunch.com/2017/10/10/social-media-monitor-brandwatch-acquires-content-marketing-platform-buzzsumo/

Snapchat will now show you more info about the cool places your friends are visiting
https://www.recode.net/2017/10/10/16450562/snapchat-location-advertisers

IN DEPTH

Content marketing: Mercedes is marketing
iQ media's looping content

https://www.wuv.de/marketing/mercedes_laesst_looping_inhalte_von_iq_media_vermarkten

The Simple Article Format That Draws A Bigger Audiences
http://contentmarketinginstitute.com/2017/10/content-creators-article-format/

SHOW SPONSOR - SNAPAPP
Download “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr205
Direct download: 17-10-15-Episode-205.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this episode of This Old Marketing, Joe and Robert discuss Google's olive branch to publishers and why it may not mean what we think it means. Amazon gets into the advertising business, while Blue Apron doubles down on podcasting. Rants and raves include Lloyds Bank doubling down on content marketing and Amazon reminds us that we need to reflect on our business models.  This week's TOM example: The Points Guy.

This week's story links:

Content Marketing World videos at http://cmi.media/video17 

Content Marketing Master Classes at https://www.contentmarketingconf.com/

Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing

NEWS
 

IN DEPTH

Blue Apron Launches New Branded Podcast - Why We Eat What We Eat
https://www.fastcompany.com/40476600/blue-apron-launches-new-branded-podcast-why-we-eat-what-we-eat

SHOW SPONSOR - SNAPAPP
Download “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr203

RANTS AND RAVES

Direct download: 17-10-09-Episode-204.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this episode of This Old Marketing the boys discuss the week that was Advertising Week. Google and Amazon begin the war to end all wars, while Twitter is wasting everyone's time going to 280 characters.  Rants and raves include Time's new membership model and Nielsen ratings. This week's TOM example: Chagrin Falls Film Festival.

This week's story links:

Content Marketing World videos at http://cmi.media/video17 

Content Marketing Master Classes at https://www.contentmarketingconf.com/

Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing

QUICK HITS  
 
 
 
DEEP COVERAGE

Research Reveals The Habits of Content Marketers
http://contentmarketinginstitute.com/2017/09/research-habits-content-marketers/
 
 
SHOW SPONSOR - SNAPAPP
Download “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr203

RANTS AND RAVES
https://www.wsj.com/articles/google-offers-hand-to-news-publishers-1506916861

THIS OLD MARKETING - Chagrin Falls Film Festival

http://www.cleveland.com/entertainment/index.ssf/2017/10/chagrin_documentary_film_festi_1.html

 

 

Direct download: 17-10-02-Episode-203.mp3
Category:Content Marketing -- posted at: 7:03pm EDT

In this episode of This Old Marketing, Google buys HTC, talent is drying up in advertising, and the Mayo Clinic figures out how to dominate Alexa's voice search results. Rants and raves include predictive analytics and this week's This Old Marketing example is full of Fluff.

This week's story links:

SPONSOR: AHrefs

Any listener that tweets using #thisoldmarketing between the dates of September 30 through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing. One randomly selected participant will be drawn each week; four winners in total.


ANA Warns of Talent Crisis As Industry Struggles to Appeal To College Graduates
http://www.adweek.com/agencies/ana-warns-of-talent-crisis-as-industry-struggles-to-appeal-to-college-grads/

DEEP COVERAGE

Mayo Clinic Offers First Aid Assistance On Amazon Alexa
H/T W. Jeffrey Rice @WJeffreyR
http://www.beckershospitalreview.com/artificial-intelligence/mayo-clinic-offers-first-aid-assistance-on-amazon-s-alexa.html

EPISODE SPONSOR: SNAPAPP
Direct download: 17-09-25-Episode-202.mp3
Category:Content Marketing -- posted at: 6:30pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss Apple's new browser settings that have the advertising associations crying wolf. Google kills their "first click free" setting for all pay walls and Rolling Stone gets put up for sale. Rants and raves include the fall of bundled television and the Ohio Lottery. This week's TOM example: Fearless Girl.

OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr201b

QUICK HITS
 

Google Offers Olive Branch To Publishers By Relaxing Policy On Subscription Sites
https://www.wsj.com/articles/google-offers-olive-branch-to-publishers-by-relaxing-policy-on-subscription-sites-1505259211
 
Rolling Stone Put Up for Sale
https://www.nytimes.com/2017/09/17/business/rolling-stone-magazine-sale.html
 
Direct download: 17-09-18-Episode-201.mp3
Category:Content Marketing -- posted at: 7:42pm EDT

A very special 200th anniversary show featuring some clips from the past and how the show made it this far (we really can't believe it). After a walk down memory lane, Joe and Robert focus on the orange week that was Content Marketing World and all the joyful festivities on audience building. In other news, the boys review the latest CMO trend findings while Facebook begins a billion-dollar push into original content.  Rants and raves include Facebook metrics, Equifax and M&A is getting real. This week's TOM example: The Rock Island Line.

OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr200b

This week's story links:

DEEP COVERAGE

The CMO Survey Is Out
https://cmosurvey.org/results/august-2017/

SHOW SPONSOR
Try CoSchedule Free For 21 Days http://cmi.media/pnr200a
 
RANTS AND RAVES

6. TOM - The Rock Island Line

Thank you to all our listeners for making #200 so special!

Direct download: 17-09-11-Episode-200.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this pre-Content Marketing World episode, Joe and Robert discuss the possibility of Google buying Marketo, and why the big money will continue to go to Marketing Tech (and away from Advertising Tech). Trade Desk tries to fight the ad fraud battle, and the boys believe this is one big waste of time. Rants and raves include Rob Scallon and Taylor Swift. This week's TOM example: Warsaw, Indiana.

OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr199b

QUICK HITS

Is Google Getting Ready To Buy Marketo

http://marketingland.com/google-getting-ready-buy-marketo-222663

Trade Desk Responds To P&G’s Pritchard’s Call For Action
http://adage.com/article/digital/trade-desk-responds-p-g-s-pritchard-s-call-action/310305/

IN DEPTH NEWS

Fire Writers Make Videos Is Latest Web Recipe For Publishers
http://adage.com/article/digital/fire-writers-make-videos-latest-web-recipe-publishers/310280/

SHOW SPONSOR
Try CoSchedule Free For 21 Days http://cmi.media/pnr199a

RANTS AND RAVES
https://www.youtube.com/user/robs70986987
https://orthoworxindiana.com/about-us/
Direct download: 17-09-01-Episode-199.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss the latest quarterly results from WPP and how the slowing of advertising could mark something more than a cyclical blip. Add to that, Google begins to reimburse clients and agencies for ad fraud...but is it enough? The Washington Post adds artificial intelligence to native and Goop gets leveled by Truth in Advertising. Rants and raves include Australia (yes, the entire continent) and U-Haul Trucks. This week's TOM example - CTO Advisor. 

This week's story links:

Opening Sponsor

WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr198b

QUICK HITS

WPP Sounds a Warning Signal on Consumer-Ad Spending; Shares Sink
https://www.wsj.com/articles/wpp-lowers-growth-forecast-as-advertisers-cut-spending-1503474230

Google Issuing Refunds to Advertisers Over Fake Traffic, Plans New Safeguard
https://www.wsj.com/articles/google-issuing-refunds-to-advertisers-over-fake-traffic-plans-new-safeguard-1503675395

Washington Post Brings Artificial intelligence To Its Native Ads
https://digiday.com/media/washington-post-brings-artificial-intelligence-native-ads/
 
IN DEPTH NEWS

The Engagement Gap: How B2B and B2C Firms Are Missing The Mark
https://www.marketingprofs.com/charts/2017/32661/the-engagement-gap-how-b2b-and-b2c-firms-are-missing-the-mark

Gwyneth Paltrow’s Goop Just Got Slammed For Deceptive Advertising
https://www.buzzfeed.com/stephaniemlee/gwyneth-paltrows-goop-just-got-slammed-for-deceptive
 
SHOW SPONSOR
Try CoSchedule Free For 21 Days http://cmi.media/pnr198a
 
 
THIS OLD MARKETING - THE CTO ADVISOR

 
Direct download: 17-08-28-Episode-198.mp3
Category:Content Marketing -- posted at: 6:47pm EDT

This week, Joe and Robert cover Apple's $1 billion dollar investment in original content...plus the rise and fall of fidget spinners and newsjackers on the eclipse. Is Facebook failing (or is the research behind it?) and do publishers realize how much their business model is actually changing?  Rants and raves include Zillow's book on real estate and Harvard Business Review. This week's TOM example: AAHA Magazine.

This week's links:

QUICK HITS

Apple To Spend $1Billion On original TV Shows For Its Streaming Platform
https://techdigg.com/2017/08/16/apple-to-spend-1-billion-on-original-tv-shows-for-its-streaming-platform/


IN DEPTH NEWS

Takeaways from the Yale Publishing Course: Publishers Embrace the Flight to Quality
http://www.pubexec.com/post/takeaways-yale-publishing-course-publishers-embrace-flight-quality/


SHOW SPONSOR - SMARTLING
 
Direct download: 17-08-21-Episode-197.mp3
Category:Content Marketing -- posted at: 5:59pm EDT

In this episode, Facebook launches YouTube competitor Watch, while Netflix begins a buying spree for content brands. Disney pulls its content from Netflix and Google may possibly still buy Snap. In other news, Quartz has figured out how to deliver real results for branded content and email subscription has never been more important.  Rants and raves include Deadpool and Time Inc. This week's TOM example: J. Walter Thompson.

This week's story links:


Netflix Gets Into The Comic Book Business By Acquiring Millarworld
 

Disney Will Pull Its Movies from Netflix and Start It’s own Streaming Service
https://www.cnbc.com/2017/08/08/disney-will-pull-its-movies-from-netflix-and-start-its-own-streaming-services.html

Google Reportedly Offered 30 Billion To Acquire Snapchat
https://techcrunch.com/2017/08/03/google-buy-snap/
 

IN DEPTH NEWS

How Quartz Achieved a 90% Renewal Rate On Branded Content
https://digiday.com/media/quartz-achieved-90-percent-renewal-rate-branded-content/

Turning Audience Development Into A Profit Machine
http://www.pubexec.com/post/turn-audience-development-profit-machine/

SHOW SPONSOR - SMARTLING
Direct download: 17-08-14-Episode-196.mp3
Category:Content Marketing -- posted at: 6:00pm EDT