PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode of #ThisOldMarketing, Joe and Robert discuss how unfair it is to major publishers that Facebook opened up instant articles to everyone. The BBC restructures away from television and Google drops right-side ads on the desktop. Rants and raves include Buzzfeed's email traffic and yet another "Content Marketing Is Dead" article.  This week's TOM example: Altair Engineering and Concept To Reality magazine.

This week's articles:

This week's Sponsor: AdStation's Content Monetization Checklist and Worksheet http://bit.ly/adstation-monetization-checklist
 
Rants/Raves
 
 
This Old Marketing
Altair Engineering's C2R: http://www.altair.com/C2R-Magazine.aspx
 

 

Direct download: 16-02-22-Episode-119.mp3
Category:Content Marketing -- posted at: 6:00pm EST

In this episode of #ThisOldMarketing, Joe and Robert report on Time buying MySpace (which actually has very little to do with myspace). Twitter announces an opt-in feed change that will most likely go "Full Facebook" in six months, while new research asserts that brands are creating more content with even less engagement.  Rants and raves include the economics of native advertising and Frank Underwood.  This week's TOM example: Fat, Sick and Nearly Dead.

This week's story links:

My Space And Its Owner Acquired by Time
http://techcrunch.com/2016/02/11/time-inc-acquires-viant-owner-of-myspace-and-a-vast-ad-tech-network/

What Marketers Need to Know About Twitters New Algorithmic Catch up Feed
 
 
SPONSOR
 
AdStation and the Content Monetization eBook - Download Here: 

http://bit.ly/adstation-content-monetization


RANTS AND RAVES

Robert
http://www.outbrain.com/blog/2016/02/the-macroeconomics-of-native-advertising.html
 
Joe
 
#ThisOldMarketing - Fat, Sick and Nearly Dead & Breville
 
Direct download: 16-02-15-Episode-118.mp3
Category:Content Marketing -- posted at: 6:23pm EST

In this episode of #ThisOldMarketing, Joe and Robert discuss what you can really buy for the price of a Super Bowl advertisement. Gary V gets into the publishing business, and LinkedIn announces ditching its Bizo purchase...while the WSJ decides to drop LinkedIn from its sharing buttons.  Rants and raves includes the trust advisor model and why Buffer dropped its enewsletter subscribe form.  This week's TOM example: Foley Engines.

What $5 Million Can Buy In Digital Media
http://digiday.com/brands/super-bowl-50-5-million-can-buy-digital-media/
http://contentmarketinginstitute.com/2012/02/super-bowl-ad-content-marketing/

Direct download: 16-02-08-Episode-117.mp3
Category:Content Marketing -- posted at: 9:33pm EST

In this episode of #ThisOldMarketing, Joe and Robert discuss why publishing an article anywhere but Medium might be a good thing.  PwC launches research about the state of content marketing in enterprises, and the Guardian goes "full monty" with labeling native advertising as paid content on their website.  Rants and raves include the evolution of content marketing and Joe's level of exhaustion.  Today's TOM Example: Chief Optimist by Xerox.

This week's story links:

Anywhere But Medium
 
Most Organizations Still Struggling to Deliver Personalized Content, Says Forbes Insights/PwC Report
 
The Guardian Is Now Calling Native Ads Paid Content
 
 
This week's Sponsor: AdStation
Content Monetization eBook 

http://bit.ly/adstation-content-monetization

 

Rants and Raves

Robert
http://diginomica.com/2016/01/22/content-strategy-takes-a-big-shift-why-i-was-wrong/#.Vq5ka8dmOFg

Joe
https://econsultancy.com/blog/67426-why-the-brands-as-publishers-trend-is-utter-nonsense/

#ThisOldMarketing - Chief Optimist by Xerox
http://www.consulting.xerox.com/campaigns/chief-optimist/enus.html

 

Direct download: 16-02-01-Episode-116.mp3
Category:Content Marketing -- posted at: 5:00pm EST

1