PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose (general)

In this post-Content Marketing World episode of #ThisOldMarketing, Joe and Robert discuss how content is moving to the middle, and investments in content marketing technology top the $1 billion mark.  Just 17% can follow the buyer's journey and GroupM announce a deal with Buzzfeed that may or may not be big news.  On the paper front, Uber announces a new "in car" magazine, which is printed...on real paper.  Rants and raves include Beth Comstock of GE and John Cleese.  This week's TOM example: The Story of Content: Rise of the New Marketing.

This week's story links:

and...
http://contentmarketinginstitute.com/2015/09/roi-what-looking-for/
 

Buzzed makes deal with agency - for preferential rates and technology
http://adage.com/article/agency-news/groupm-inks-buzzfeed-deal-data-creative-media-discounts/300109/


SPONSOR - STUDIOD presenting the Content Marketing Files: 
Download this guide now at bit.ly/studiod-cmfiles
 
 
This week's TOM Example: The Story of Content
http://contentmarketinginstitute.com/the-story-of-content-rise-of-the-new-marketing/
Direct download: 15-09-14-Episode-96.mp3
Category:general -- posted at: 8:53pm EST

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