PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode of This Old Marketing, Joe and Robert discuss A&E's publisher-driven model and how this may be the perfect model for enterprise brands. In other news, both Twitter and Medium come out with monetization strategies around paying for content. Will it work? The jury is still out.  Rants and raves include mixing up your content strategy and LinkedIn's advertising model.  This week's TOM example: Red Hat and OpenSource.com.

This week's story links:


Medium Wants To Charge You $5 For Medium
https://medium.com/membership

Twitter Considers Paid Option
http://www.bbc.com/news/technology-39376379
 
EPISODE SPONSOR
Parse.ly with How Brands, Publishers, and Agencies Use Content Analytics.  Download Here: http://cmi.media/pnr176
  
TOM - RED HAT and OPENSOURCE.COM
https://opensource.com/about
Direct download: 17-03-26-Episode-176.mp3
Category:Content Marketing -- posted at: 5:00pm EST

In this episode of #ThisOldMarketing, Joe and Robert dissect the latest native advertising research and see if native is winning or losing and why. The latest CMO research is amazingly optimistic...and technology and analytics will save the day.  Rants and raves include simplification and measuring bodies. This week's TOM example: March Madness.

This week's story links:

Native Advertising Doesn't Work
http://www.medialifemagazine.com/native-advertising-doesnt-work/

Native Advertising Does Work
 
New CMO Survey - Marketers To Spend on Analytics
 
Link to Survey Itself:
 
 
EPISODE SPONSOR
Parse.ly with How Brands, Publishers, and Agencies Use Content Analytics.  Download Here: http://cmi.media/pnr175
 
RANTS AND RAVES
 
THIS OLD MARKETING - March Madness
 
 
Direct download: 17-03-20-Episode-175.mp3
Category:Content Marketing -- posted at: 5:30pm EST

In this episode of This Old Marketing, Joe and Robert discuss how publishing agencies are struggling with the business model of creative services. Print is still a very real opportunity for brands targeting teens and tweens, and new video research shows how so many brands are going wrong. Rants and raves include the book Charlatan and a rather large rant on a content marketing opinion piece.  This week's TOM example: Abbott Labs.

This week's story links:


Teens And Tweens Are A Print Hungry Audience
http://www.minonline.com/teens-tweens-magazines-bauer-media-group/
 
 
Rants and Raves
 
This Old Marketing
 
Direct download: 17-03-13-Episode-174.mp3
Category:Content Marketing -- posted at: 6:56pm EST

Snap Inc. launches their IPO to a ridiculous valuation. Can they be sustained and will advertisers buy in? Do media companies have a problem with trust, and is the opportunity in the hands of brands? Then, Joe and Robert discuss the MarTech industry and how the industry leaders need to collaborate against Facebook, Amazon and Google.  Rants and raves include Buzzfeed's Tasty and McKinsey.  This week's This Old Marketing example: Chili Klaus

This week's story links:


Media Companies No Longer Control Distribution But They Do Control Trust
http://mediashift.org/2016/10/media-companies-may-no-longer-control-distribution-control-trust/

Why MarTech Companies Need To Be Terrified of Google and Amazon 
https://contently.com/strategist/2017/02/24/martech-control-facebook-google-and-amazon/

EPISODE SPONSOR
Content Marketing Institute University - http://contentmarketinguniversity.com
 
Content Marketing Awards - 
 
Intelligent Content Conference - 

RANTS AND RAVES
http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-new-battleground-for-marketing-led-growth
 
THIS OLD MARKETING - Chili Klaus
Direct download: 17-03-06-Episode-173.mp3
Category:Content Marketing -- posted at: 5:56pm EST

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