Mon, 16 October 2017
In this episode, Joe and Robert discuss the Brandwatch/Buzzsumo acquisition, while Snapchat adds location-based services. Mercedes launches their own "killing marketing" model for their integrated content brands, and there is one article format that rises above them all. Rants and raves include a new marketing model and transparency. This week's TOM: Alcoa. This week's story links: Content Marketing World videos at http://cmi.media/video17 Content Marketing Master Classes at https://www.contentmarketingconf.com/ QUICK HITS Social Media Monitor Brandwatch Acquires Content Marketing Platform BuzzSumo https://techcrunch.com/2017/ Snapchat will now show you more info about the cool places your friends are visiting https://www.recode.net/2017/ Key Trends In Social and Digital News Media http://www.pewresearch.org/ IN DEPTH Content marketing: Mercedes is marketing iQ media's looping content https://www.wuv.de/marketing/ The Simple Article Format That Draws A Bigger Audiences http:// SHOW SPONSOR - SNAPAPP Download “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr205 |
Mon, 9 October 2017
In this episode of This Old Marketing, Joe and Robert discuss Google's olive branch to publishers and why it may not mean what we think it means. Amazon gets into the advertising business, while Blue Apron doubles down on podcasting. Rants and raves include Lloyds Bank doubling down on content marketing and Amazon reminds us that we need to reflect on our business models. This week's TOM example: The Points Guy. This week's story links: Content Marketing World videos at http://cmi.media/video17 Content Marketing Master Classes at https://www.contentmarketingconf.com/ Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing. NEWS Google Tells Publishers We Come In Peace https://www.wsj.com/articles/ Amazon Is Readying Its Blitz On The Ad Industry https://digiday.com/marketing/ IN DEPTH Blue Apron Launches New Branded Podcast - Why We Eat What We Eat https://www.fastcompany.com/ SHOW SPONSOR - SNAPAPP Download “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr203 RANTS AND RAVES |
Mon, 2 October 2017
In this episode of This Old Marketing the boys discuss the week that was Advertising Week. Google and Amazon begin the war to end all wars, while Twitter is wasting everyone's time going to 280 characters. Rants and raves include Time's new membership model and Nielsen ratings. This week's TOM example: Chagrin Falls Film Festival. This week's story links: Content Marketing World videos at http://cmi.media/video17 Content Marketing Master Classes at https://www.contentmarketingconf.com/ Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing. QUICK HITS Ad Week Wraps Up - Here’s a Roundup Of What Happened https://www.wsj.com/articles/ Google Pulls Amazon Echo Show Off of YouTube https://www.theverge.com/2017/ Twitter Testing 280 Character Limit https://www.nytimes.com/2017/ DEEP COVERAGE Research Reveals The Habits of Content Marketers http:// SHOW SPONSOR - SNAPAPP Download “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr203 RANTS AND RAVES https://www.wsj.com/articles/google-offers-hand-to-news-publishers-1506916861 THIS OLD MARKETING - Chagrin Falls Film Festival http://www.cleveland.com/entertainment/index.ssf/2017/10/chagrin_documentary_film_festi_1.html
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Mon, 25 September 2017
In this episode of This Old Marketing, Google buys HTC, talent is drying up in advertising, and the Mayo Clinic figures out how to dominate Alexa's voice search results. Rants and raves include predictive analytics and this week's This Old Marketing example is full of Fluff. This week's story links: SPONSOR: AHrefs Any listener that tweets using #thisoldmarketing between the dates of September 30 through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing. One randomly selected participant will be drawn each week; four winners in total. Google sets its sights on the iPhone with HTC deal https://www.theverge.com/2017/ ANA Warns of Talent Crisis As Industry Struggles to Appeal To College Graduates http://www.adweek.com/ DEEP COVERAGE Mayo Clinic Offers First Aid Assistance On Amazon Alexa H/T W. Jeffrey Rice @WJeffreyR http://www. EPISODE SPONSOR: SNAPAPP Download the SnapApp report “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr202
RANTS AND RAVES http://www.business2community. https://www.wsj.com/articles/ TOM - FLUFF https://www.skyword.com/ |
Mon, 18 September 2017
In this episode of #ThisOldMarketing, Joe and Robert discuss Apple's new browser settings that have the advertising associations crying wolf. Google kills their "first click free" setting for all pay walls and Rolling Stone gets put up for sale. Rants and raves include the fall of bundled television and the Ohio Lottery. This week's TOM example: Fearless Girl. OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr201b QUICK HITS Ad Trade Groups Protest Apple’s Move To Limit Use OF Browser Data https://www.wsj.com/articles/ Google Offers Olive Branch To Publishers By Relaxing Policy On Subscription Sites https://www.wsj.com/articles/ Rolling Stone Put Up for Sale https://www.nytimes.com/2017/09/17/business/rolling-stone-magazine-sale.html DEEP COVERAGE WPP Invests In Podcaster Gimlet Media https://www.mediapost.com/ Ev Williams On Medium’s Spotifyish Future - And Why He Changed His Mind About Ads http://www.niemanlab.org/2017/ SHOW SPONSOR Try CoSchedule Free For 21 Days http://cmi.media/pnr201a RANTS AND RAVES http://www.marketingcharts. https://www.marketingweek.com/ |
Mon, 11 September 2017
A very special 200th anniversary show featuring some clips from the past and how the show made it this far (we really can't believe it). After a walk down memory lane, Joe and Robert focus on the orange week that was Content Marketing World and all the joyful festivities on audience building. In other news, the boys review the latest CMO trend findings while Facebook begins a billion-dollar push into original content. Rants and raves include Facebook metrics, Equifax and M&A is getting real. This week's TOM example: The Rock Island Line. OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr200b This week's story links: Facebook Is Willing To Spend Big In Video Push https://www.wsj.com/articles/ 6. TOM - The Rock Island Line Thank you to all our listeners for making #200 so special! |
Sun, 3 September 2017
In this pre-Content Marketing World episode, Joe and Robert discuss the possibility of Google buying Marketo, and why the big money will continue to go to Marketing Tech (and away from Advertising Tech). Trade Desk tries to fight the ad fraud battle, and the boys believe this is one big waste of time. Rants and raves include Rob Scallon and Taylor Swift. This week's TOM example: Warsaw, Indiana. OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr199b QUICK HITS Is Google Getting Ready To Buy Marketo http://marketingland.com/ Trade Desk Responds To P&G’s Pritchard’s Call For Action http://adage.com/article/ IN DEPTH NEWS Fire Writers Make Videos Is Latest Web Recipe For Publishers http://adage.com/article/ SHOW SPONSOR Try CoSchedule Free For 21 Days http://cmi.media/pnr199a RANTS AND RAVES https://www.youtube.com/user/robs70986987 https://www.mediapost.com/ THIS OLD MARKETING - Warsaw, Indiana https://orthoworxindiana.com/about-us/
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Mon, 28 August 2017
In this episode of #ThisOldMarketing, Joe and Robert discuss the latest quarterly results from WPP and how the slowing of advertising could mark something more than a cyclical blip. Add to that, Google begins to reimburse clients and agencies for ad fraud...but is it enough? The Washington Post adds artificial intelligence to native and Goop gets leveled by Truth in Advertising. Rants and raves include Australia (yes, the entire continent) and U-Haul Trucks. This week's TOM example - CTO Advisor. This week's story links: Opening Sponsor WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr198b QUICK HITS WPP Sounds a Warning Signal on Consumer-Ad Spending; Shares Sink https://www.wsj.com/articles/ Google Issuing Refunds to Advertisers Over Fake Traffic, Plans New Safeguard https://www.wsj.com/articles/ Washington Post Brings Artificial intelligence To Its Native Ads https://digiday.com/media/ IN DEPTH NEWS The Engagement Gap: How B2B and B2C Firms Are Missing The Mark https://www.marketingprofs. Gwyneth Paltrow’s Goop Just Got Slammed For Deceptive Advertising https://www.buzzfeed.com/ SHOW SPONSOR Try CoSchedule Free For 21 Days http://cmi.media/pnr198a RANTS AND RAVES http://www.mumbrella.asia/ https://www.uhaul.com/SuperGraphics/ THIS OLD MARKETING - THE CTO ADVISOR |
Mon, 21 August 2017
This week, Joe and Robert cover Apple's $1 billion dollar investment in original content...plus the rise and fall of fidget spinners and newsjackers on the eclipse. Is Facebook failing (or is the research behind it?) and do publishers realize how much their business model is actually changing? Rants and raves include Zillow's book on real estate and Harvard Business Review. This week's TOM example: AAHA Magazine. This week's links: QUICK HITS The Rise Of The Fidget Spinner And The Fall of The Well Managed Fad https://www.nytimes.com/2017/ Brands Will Not Be Eclipsed http://adage.com/article/ IN DEPTH NEWS Takeaways from the Yale Publishing Course: Publishers Embrace the Flight to Quality http://www.pubexec.com/post/ Facebook’s Advertising Fallacy - That It Works https://www.forbes.com/sites/ SHOW SPONSOR - SMARTLING Translation: A Reliable Recipe for Business Growth - http://cmi.media/pnr197 RANTS AND RAVES http://www.minonline.com/the- |
Mon, 14 August 2017
In this episode, Facebook launches YouTube competitor Watch, while Netflix begins a buying spree for content brands. Disney pulls its content from Netflix and Google may possibly still buy Snap. In other news, Quartz has figured out how to deliver real results for branded content and email subscription has never been more important. Rants and raves include Deadpool and Time Inc. This week's TOM example: J. Walter Thompson. This week's story links: QUICK HIT NEWS Facebook Launches Watch https://www.wsj.com/articles/ Netflix Gets Into The Comic Book Business By Acquiring Millarworld Disney Will Pull Its Movies from Netflix and Start It’s own Streaming Service https://www.cnbc.com/2017/08/ Google Reportedly Offered 30 Billion To Acquire Snapchat https://techcrunch.com/2017/ IN DEPTH NEWS How Quartz Achieved a 90% Renewal Rate On Branded Content https://digiday.com/media/ Turning Audience Development Into A Profit Machine http://www.pubexec.com/post/ SHOW SPONSOR - SMARTLING Translation: A Reliable Recipe for Business Growth. Download here: http://cmi.media/pnr196
RANTS AND RAVES https://digiday.com/media/ http://www.foliomag.com/the- http://bosacks.com |