Fri, 27 May 2022
Is Seth Green's missing BAYC NFT an actual thing, or is it part of a larger marketing conspiracy. Conan sells Team Coco to SiriusXM for $150 million. Will we see more? Absolutely. Politicians gang up against Google and Facebook over antitrust concerns. Probably nothing. In rants and raves, Joe comments on a16z's State of Crypto Report and the latest creator economy report. Robert rants about Google as a common carrier. Special thanks to our sponsor Superside, hassle-free design at scale. TOM listeners get a $3,000 credit by signing up at this link. This week's links: Antitrust Violations for Google/Facebook --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 20 May 2022
This episode could be our ticket to Webby fame. You'll just have to listen to be sure. We, of course, go through the latest Twitter disaster that is Elon Musk, and then detail the new THE Spotify NFT integration. All that, and Netflix is getting into live streaming. Who knew? Rants and raves include a TED Talk from the Instagram CEO and more Star Trek. Special thanks to our sponsor Superside, hassle-free design at scale. TOM listeners get a $3,000 credit by signing up at this link. This week's links: 20 Percent Spam Accounts on Twitter --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 13 May 2022
Joe and Robert do an overview of the crazy week in crypto. Is this an opportunity or has Web3's time come to pass? The New York Times and Disney release earnings and the boys run through the highlights. The Wall Street Journal says NFTs are dead. Other sources say the WSJ didn't do their homework. Who's correct? And Instagram launches a test NFT program. Good move? Rants and raves include Starbucks moving their rewards program to Web3 and a rant on personalization you don't want to miss. This week's links: Wall Street Journal Is Dead Wrong --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 6 May 2022
A special episode covering the latest content creator/content entrepreneur research from The Tilt as Joe and Robert head out to Creator Economy Expo (CEX). Data points include- - How long until content creators get to revenue. - How long to financial independence. - What are the aspects that move a content creator to a content entrepreneur. - Key points for both content marketers and content creators to consider. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 29 April 2022
The Elon/Twitter saga continues. Joe and Robert break down the real reason why Elon is trying to buy Twitter. Ad spending is mostly up at MSFT, Meta and Google. Is this the golden age of advertising? The subscriber model is getting a lot of hate lately, but there is still hope. Rants and raves include an interesting NFT launch and a try at Gen Z social media. This week's links: Twitter Mulls Ad-Free Platform Morning Brew Gets to 4 Million Subs --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 22 April 2022
While the Elon Musk/Twitter saga rages on, Robert and Joe cover major changes (or not) in the native advertising/sponsored content industry. In other news, Netflix's subscriber loss is a warning sign for streaming paid media. And...Rolling Stone goes creator economy. What does that mean for the brand and for media in general? Rants and raves includes a content entrepreneur story from AdWeek and analysis on whether web scraping is legal. This week's links: Netflix Looks at Ad-Supported Model Rolling Stone Goes Creator Economy Rolling Stone MrBeast Case Study Integrity and Sponsored Content Influencers Are Becoming Entrepreneurs --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 15 April 2022
It's breaking news time as Joe and Robert discuss Elon Musk's intent to purchase Twitter. CNN+ looks more like CNN minus as the new project begins cutbacks after barely starting. Coinbase will partner with BAYC on a film project. Robert is not impressed. Meta begins their metaverse project with price gouging, while BeReal is the new social app darling. Rants and raves includes true quality content and the dark side of content marketing. This week's links: Jack Dorsey's First Tweet Does Nothing Marketing Dive Sponsored Research --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 8 April 2022
Robert and Joe discuss what happens to Twitter now than Elon put one percent of his net worth into the company. Podcasting is down, but is that a problem? And the boys predict that Web3 will soon be dominated by a centralized player. Is that bad? Probably not. This week's links: YouTube to Launch Podcast Player Podcasting Stats See First Drop Tech Startup Doesn't Mention NFTs or Web3 Journalists and Personal Brands --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 1 April 2022
Well, Joe and Robert are finally seeing their 10-year prediction come to fruition. It seems that just about every tech company out there is turning into a significant media company. This week, the boys share the news about Hubspot's creator network, Wendy's does a Meta bacon fake, while a BAYC owner launches a bored restaurant. And...what's up with Vimeo and their pricing? This week's links: Wendy's and Meta Partner on a Cheeseburger Big Money with a Small Audience Jay Acunzo's Accountability Program --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 25 March 2022
Yuga Labs gets $450 million, giving it a $4 billion dollar valuation. Robert is suspect whether the Bored Ape Yacht Club (BAYC) and CryptoPunks owner can drive that much value. Joe, of course, completely disagrees. Rants and raves includes an amazing Web3 piece from the New York Times and a rant about what channels Web3 creators will use to communicate with fans. This week's links: --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
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