Tue, 29 April 2014
In this episode, the boys rant about whether or not Google + is closing its doors on being competitive with Facebook. Consumers now use the web more than watching television (for whatever that's worth) and Joe and Robert discuss all the possible companies that LinkedIn should purchase. In other news, Facebook launches a wire service and hardly anyone remembers see a native ad. This week's #ThisOldMarketing example: Indium Manufacturing.
Direct download: 14-04-29-Episode-24.mp3
Category:Content Marketing -- posted at: 7:48am EDT
Tue, 22 April 2014
In this episode of PNR and #ThisOldMarketing, Joe and Robert discuss some changes in Google Analytics, followed by a deep discussion on the future of Facebook for content marketers. More news for the week includes agencies building out newsrooms, new CMI content marketing research on B2B enterprises and why social media fading into wallpaper is a good thing. This week's TOM example of the week: Dell Power Solutions.
Direct download: 14-04-22-Episode-23.mp3
Category:Content Marketing -- posted at: 10:25pm EDT
Wed, 16 April 2014
In this episode of PNR's This Old Marketing, Joe and Robert talk about the future of publishing, and the one thing that both publishers and brands need to focus on when building out a content marketing practice. The boys also cover a number of money deals flowing into the content marketing industry, and what this means for the next 12 months. Cosmo causes a stir and Shutterstock launches a new education and training platform. This week's TOM example of the week: Fire Protection Engineering magazine from the Society of Fire Protection Engineers. #ThisOldMarketing
Direct download: 14-04-15-Episode-22.mp3
Category:Content Marketing -- posted at: 7:50am EDT
Mon, 7 April 2014
In this episode of PNR, Joe and Robert discuss a news article about how content marketing should just buzz off. Other news includes a strategic approach to content marketing, a research study finds that press releases are the most credible content for brands, and how being just mediocre in your content creation and distribution is a dangerous place to be. This week's #ThisOldMarketing example is NewTekniques Magazine.
Direct download: 14-04-06-Episode-21.mp3
Category:Content Marketing -- posted at: 7:05pm EDT