Fri, 29 March 2024
News this week as Florida governor Ron DeSantis signs a law restricting social media access for children. Is this the first step to full-on social media verification or just another fruitless attempt to tell people how to parent? Trump's Truth Social goes public and hits meme stock territory. How long with the party last? Spotify adds video learning to its platform. Is YouTube in Spotify's sights? And print is back baby! Hits and misses include a Ryan's World movie and Comscore. Rants and raves include rants against Accenture and Meta's Threads. Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing. This week's links: Trump's Truth Social Meme Stock Truth Social's Revenue Problem Accenture and Adobe AI Release This week's sponsors: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ----- Content Connect 2024 - Join speakers from JPMC, Square, and Marriott, as well as your fellow content, digital and analytics leaders, for a day of keynote sessions, interactive workshops and unparalleled networking opportunities. ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 22 March 2024
In this special episode #420, Joe and Robert dissect the upcoming Apple/Google deal for AI and the iPhone. Is this a sign of weakness for Apple or are they just buying time? OpenAI's chatbot store is filling up with spam. Are you surprised? And a group of publishing experts launch Authors Equity to give more rights back to authors. Uh, we don't think so. Hits and misses include Liquid Death and Coca-Cola. Rants and raves includes a full overview of the TikTok banning bill and why it's harder to become a creator today. Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing. This week's links: Apple and Google to Partner on AI New Publishing Model Isn't Great It's Harder to Become a Creator Today This week's sponsors: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ----- Content Connect 2024 - Join speakers from JPMC, Square, and Marriott, as well as your fellow content, digital and analytics leaders, for a day of keynote sessions, interactive workshops and unparalleled networking opportunities. ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 15 March 2024
We are in post-social media and, now, a post-search environment. The next 12 months are critical to start getting your content assets in order for the AI Content wave. The House passes a bill that could lead to a TikTok ban. Uh, we told you so. But does it really matter? Google's Gemini AI refuses to answer political questions (among other things). This leads to a conversation on how AI Truth is coordinated and what we can do about it. MrBeast tells everyone to slow down a bit...that less content is more. Thank you sir! And OpenAI starts doing publisher deals. Hello Google circa 2002. Hits and misses include Kate Middleton and Da'Vine Joy Randolph. Rants and raves include Kara Swisher's new book (rant) and the quote by Sam Altman heard round the world. Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing. This week's links: Google Gemini Is Mum on Elections Sam Altman and 95 Percent Quote This week's sponsors: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ----- Content Connect 2024 - Join speakers from JPMC, Square, and Marriott, as well as your fellow content, digital and analytics leaders, for a day of keynote sessions, interactive workshops and unparalleled networking opportunities. ----- StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount. ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 8 March 2024
In this special #ThisOldMarketing episode, Joe and Robert review their presentations from Social Media Marketing World 2024.
Joe runs through his secrets for content marketing success, including:
For the full content marketing revenue model, check out our book, Killing Marketing. Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing. ------ This week's sponsor: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 1 March 2024
Another media company bites the dust. This time it's the once-darling Vice Media. Is the news media business model broken or is there something else at work here? A big supreme court case involving social media moderation is being reviewed by SCOTUS. Could it happen? We'll see this summer. Is Google on death row? It's clear the product is getting worse. Will ChatGPT come to the rescue? And Tyler Perry shelves his studio project because of Sora. Hits and misses include Bitcoin and Air Canada. Rants and raves involve the fractional CMO and a Florida law banning social media usage for youngsters. Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing. This week's links: Supreme Court Social Media Case Florida Lawmakers Pass Social Law ------ This week's sponsor: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
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