This Old Marketing

A special Content Marketing World week episode where Joe and Robert break down their talks from the big event. 

Robert goes indepth on content marketing's evolution into, just, marketing. Or is it vice versa?

Joe goes through 20+ points about how a content marketer can make the transition to full-time content creator (as a business).

The boys also entertain a question from Paris (in a van) from Australia.

Finally...Joe and Robert make a big announcement.

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 395.output.mp3
Category:Content Marketing -- posted at: 4:00am EST

Can anyone save the media business? Joe and Robert discuss the downfall of big media and where the opportunities are for content marketers and creators.

Elon is pivoting X/Twitter to subscription only. Incredibly smart or inherently stupid?

Scribe Media is not dead (as reported). Good news?

And Google plays with politics and Taylor Swift.

Rants and raves include Robert's new book (link below) and how we need to buy differently from creators.

This week's links:

Elon Musk and Subscription

Hollywood Giants Slim Down

Scribe Is Alive

Google to Require AI Disclosure

Taylor Swift's Google Easter Egg

Robert's Book Content Marketing Strategy

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 394.output.mp3
Category:Content Marketing -- posted at: 4:00am EST

Is Quibi finally dead? Maybe...but the bigger issue is the "right sizing" of the streaming business as a whole. Valuations and investment continue to go lower.

The DOJ's trial against Google begins this week. Will anything stand or will Google continue to shake the regulators?

And Amazon decides to kill their periodicals business, putting more media companies and creators out of business. Who's at fault?

Rants and raves include the greatest pass in Cleveland history, the Apple iPhone 15 announcement, and CAA selling to Pinault.

-----

This episode is sponsored by Streamyard.

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount

-----

This week's links:

Quibi Dies a Final Death

The DOJ Case Against Google

Amazon Kills the Periodical

Greatest Pass in Cleveland History

Apple Carbon Neutral Video

CAA Sells Majority Stake

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

 

Direct download: 393.output.mp3
Category:Content Marketing -- posted at: 4:00am EST

Disney, NY Times and CNN are among dozens of major media companies blocking access to ChatGPT. Is this the right move or completely short sighted? Joe and Robert think the latter.

At the same time, OpenAI launches their new enterprise product.

And Gannett (and others) backtracks on their usage of automated news writing. Is this the right decision?

Rants and raves include LinkedIn's new verification partnership with Clear and Charter's problem with Disney.

This week's links:

ChatGPT Blocked by Media Companies

ChatGPT Enterprise Launches

Gannett and Others Pull AI Writing

LinkedIn Verification

Disney/Charter Bundle

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

 

Direct download: 392.output.mp3
Category:Content Marketing -- posted at: 4:00am EST

A very special episode of This Old Marketing where Joe and Robert take questions from LinkedIn. The boys answer such questions as:

Which marketing trend died out faster than expected, and which one will come back?

Which company/organization is doing content best today?

Other than AI, what the next thing in content marketing?

If you had to start over from scratch - no network, connections, favors, etc... and you had $10K to build a cash flow positive business making six figures within one year, what would you do and how would you do it?

If you weren't on your own - Which business would you go to work for, and why?

 

Thanks to everyone who submitted questions. You can see all the LinkedIn questions here.

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 391.output.mp3
Category:Content Marketing -- posted at: 4:00am EST

1