This Old Marketing

Joe and Robert take time out of their regular programming to talk about key marketing career challenges and how they overcame them. In addition, the boys do a speed round on content marketing pet peeves.

This week's links:

Sahil Bloom's Annual Review

This week's sponsors:

Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes.

Work smarter, not harder at Hubspot.com/campaign-assistant.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 408.output.mp3
Category:Content Marketing -- posted at: 4:00am EST

It's here! The annual episode where Robert and Joe predict everything that will not go right in the content marketing and media world. This year, the boys predict:

  • A social media collapse - TikTok and YouTube see big surges as the waves of the strike Tsunami hit.
  • AI goes mainstream and actually starts to earn its keep – but NOT in creating externally focused content  but rather conversational Advertising and behind the scenes marketing work.
  • Brands go "all in" on owned media  - especially video.
  • Local news and journalism make a big comeback.
  • At least three, major brands launch new, shiny print publications and send them through the post.
  • X will see a huge advertising turnaround (due to the fact that most everyone left). More eyeballs for less dollars.
  • Newsletters will continue their hot stream, led by creator referral networks, and you'll see more creators stop producing their lagging podcasts.
  • More AI-driven news networks continue to launch, followed by an AI running for president in 2028.

This week's sponsors:

Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes.

Work smarter, not harder at Hubspot.com/campaign-assistant.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

 

Direct download: 407.output.mp3
Category:Content Marketing -- posted at: 4:00am EST

The latest social media usage results by Pew are out and...surprise, surprise...almost half of all teenagers are on social media "literally all the time." It seems that short-form videos are ruling the day on nearly all platforms.

Mega-publisher Axel Springer does a deal with ChatGPT to include news. What does this mean for media companies and the future of search?

And everything you know about podcasts might actually be wrong.

Rants and raves include permissions on Dropbox and Magna/OpenAP doing a deal.

This week's links:

Axel Springer Deals with OpenAI

Pew Research on Teen Social Media Usage

Everything You Know about Podcasts Is Wrong

Sounds Profitable Podcast Research

Spotify and Audiobook Streaming

Dropbox and Third-Party AI

How Anxiety Became Content

Magna and OpenAP Data Deal

This week's sponsors:

Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes.

Work smarter, not harder at Hubspot.com/campaign-assistant.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

 

Direct download: 406.output.mp3
Category:Content Marketing -- posted at: 4:00am EST

Google makes their big AI announcement regarding Google Gemini. Can the new AI suite save Google's stalling search business?

Is purpose-driven content dead after failures by Bud Light and Target? Joe is skeptical but Robert thinks there is a big opportunity.

Spotify announces some big layoffs and a strategic change, while the NCAA might be hiring students in the very near future.

Rants and raves include TikTok shopping and a new model for digital ad revenue.

This week's links:

Google's Gemini Announced

Brand Backlash

Spotify's Strategic Changes

NCAA and NIL

Digital Ad Revenue's Up

This week's sponsors:

Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes.

Work smarter, not harder at Hubspot.com/campaign-assistant.

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 405.output.mp3
Category:Content Marketing -- posted at: 4:00am EST

Elon Musk's remarks at the recent Dealbook conference show (inconclusive) evidence that he is actually trying to lower X's valuation to such a point to where he can buy the company back (from debtors) at pennies on the dollar.

Synthetic (AI) content is on the rise. Google is having major problems with it, and some (experts) say that over 90 percent of all content will be AI generated by 2026.

And finally, should creators (and marketers) start thinking about protecting their digital likeness? The boys say yes.

Rants and raves include an interesting move by Weibo and Google paying off publishers.

This week's links:

Joe's Studio Setup Details Here

Elon says "Go F' Yourself"

The Rapid Rise of Synthetic Content

How Creators Own Their Digital Likeness

Weibo and Anonymous Creators

Google's Publisher Group Shutting Down

This week's sponsors:

Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes.

Work smarter, not harder at Hubspot.com/campaign-assistant.

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 404.output.mp3
Category:Content Marketing -- posted at: 4:00am EST

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