This Old Marketing

While the world gets distracted by Scarlett Johansson's possible case against OpenAI, the AI giant continues to do deals with media companies. 

This time, Open AI signed a deal with News Corp (owners of WSJ) for $250 million over five years (reported). Who's next?

Trump Media's quarterly reported was more than a disaster, and yet the stock keeps going up.

And we have a nice disagreement about whether Chick-fil-A should embrace or fire their internal social media influencers. 

Hits and misses include GaryVee's new book and Coca-Cola lens.

Rants and raves include content marketing platforms and a nice rave for the Cleveland Guardians baseball team.

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This week's links:

OpenAI vs. Black Widow

OpenAI Signs Deal

Trump Media Report

Social Influencers and what to do

Coca-Cola Lens

GaryVee's Book Trailer

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This week's sponsor:

Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 429.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

A special live recording of Joe and Robert with Philip Hernandez from the Haunted Attraction Network, recorded at Content Entrepreneur Expo (CEX) in Cleveland, Ohio on May 5th. Philip goes into detail about how he thinks about and creates content for the network, including the challenges and opportunities in social media content creation.

Please follow Philip on Instagram and check out the Haunted Attraction Network.

Special thanks to Hubspot for sponsoring the opening reception at CEX, and to our friends at VividFront for producing this recording. 

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: NewTOM-LIVE.mp3
Category:Content Marketing -- posted at: 11:25am EDT

It was another crazy week in AI news.

On the heals of Google's AI announcement, OpenAI launches ChatGPT4 Omni (o). What does the new iteration mean for creators and marketers?

If that wasn't enough, TikTok is upgrading its algorithm with AI. Thank you (not so much).

And is the beef between Kendrick and Drake real? We think it's marketing.

Hits and misses include John Mulaney's new show and Prof G's podcast strategy.

Rants and raves include OEF's 100 Holes of Golf model and more on MarTech cuts.

This week's links:

OpenAI Releases Omni

TikTok Is Testing AI in Algo

The Drake/Kendrick Beef

John Mulaney's New Show

Prof G Markets Podcast

OEF's 100 Holes of Golf

MarTech Spending Falls

This week's sponsors:

Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

 

Direct download: 428.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In the latest social media soap opera, TikTok has sued the US Government over its potential "ban," bringing out the unconstitutional card. Is this just a stalling tactic? Yes...and it's working.

More money is flowing into the creator economy after big product successes from MrBeast and Logan Paul. But will the new algo changes be the end of big content creators?

And Hollywood continues to lack standards with AI. Is it simply too late?

Hits and misses include CEX and Joe Biden.

Rants and raves include Instagram and Meta.

This week's links:

TikTok Sues the US Government

MrBeast and Logal Paul Lead Creator Movement

Hollywood and AI

2024 Marketing Technology Landscape

Meta to Provide Advertisers with Auto Images

Instagram on Algo Change

 

This week's sponsors:

Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.

-------

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 427.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Joe and Robert do a deep dive into their CEX presentations...Joe's on the new business model for content creators and Robert's on the marketing MBA.

In the news, Instagram launches a new program that will highlight new content creators. They make it sound amazing. The problem is that this will hurt full-time content creators and content marketers.

Hits this week include Adidas and Phish (at the Sphere). Rants and raves include the trouble with books and third-party cookies.

This week's links:

Instagram and Twitch Roll Out New Algos

Amazon's Killer Quarterly Numbers

Adidas to Overinvest in Marketing

Phish at the Sphere

No One Buys Books

Yes, People Still Buy Books

Google's Cookie Delay

This week's sponsors:

Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg

------

Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!*

Hurry! Sign up by May 31st, 2024.

  • Offer is only available for new DivvyHQ and Lytho customers.
  • You must schedule a call/demo using this form by May 31, 2024.
  • You must activate your account by June 28, 2024.

The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 426.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In a whirlwind week on The Hill, a TikTok ultimatum (sell or be banned) passed the House, the Senate and was quickly signed by the President. What happens now?

META's quarterly results were outstanding...and then the stock dropped 20 percent. What happened?

Taylor Swift does her own deal with TikTok, making the executive team at UMG furious. Is this something for creators and marketers to follow?

Hits and misses include Cedar Point and Google.

Rants and raves include a big rant against Telsa marketing and an important reminder social media from Jay Clouse.

This week's links:

Biden Signs Bill Against TikTok

TikTok's Creator Economy Stares Into the Abyss

META Announces Earnings...Stock Sinks

Taylor Swift Goes Direct with TikTok

Google Fires Protesters

Cedar Point's Content Creators

Tesla's No Marketing Move

Jay Clouse on Social Media

This week's sponsors:

Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg

------

Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!*

Hurry! Sign up by May 31st, 2024.

  • Offer is only available for new DivvyHQ and Lytho customers.
  • You must schedule a call/demo using this form by May 31, 2024.
  • You must activate your account by June 28, 2024.

The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 425.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

John Deere's search for a new social media creator leads to an important conversation - are corporate social media handles dead?

Faced with possibly paying for the news, Google starts removing links to California news sites for some users. And the winner for the dumb move of the year goes to...

The VC market for creator startups is up the the first time in multiple quarters, while a group of TikTok influencers send a nasty gram to Joe Biden.

Hits and misses include Dove and AI and Caitlin Clark on SNL.

Rants and raves include gaming Spotify and the Chief Marketing Officer tenure.

Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.

This week's links:

Google Won't Pay for News

John Deere Hunts for Chief Tractor Officer

Creator Startups and VCs

TikTok Influencers Send Letter to Joe Biden

Dove and AI

SNL and Caitlin Clark

CMO Tenures

Spotify and SEO

This week's sponsors:

Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg

------

Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!*

Hurry! Sign up by May 31st, 2024.

  • Offer is only available for new DivvyHQ and Lytho customers.
  • You must schedule a call/demo using this form by May 31, 2024.
  • You must activate your account by June 28, 2024.

The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process.

-------

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 424.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Could marketers finally be waking up to the advantages of direct print? The relaunch of some high-profile magazines, and the launch of Robinhood's new print magazine leads our discussion.

In other news, Alphabet is reportedly looking at acquiring Hubspot and a new privacy bill is being drafted in Congress.

And...is synthetic AI training data setting us up for disaster?

Hits and misses include Jack Conte and Suno.ai. Rants and raves include creators Kelsey Russell and Andrew Huberman.

And Joe's new book is out...get a copy here: https://www.joepulizzi.com/books/content-entrepreneur/

This week's links:

Women's NCAA Ratings Bonanza

Google/Hubspot Deal

New Privacy Bill

Nylon Re-launches in Print

Robinhood Creates Media Arm

Tech Giants and AI Training Data

Jack Conte's SXSW Presentation - The Death of the Follower

Kelsey Russell and Print Newspapers

Crisis Communications and Alex Huberman

This week's sponsors:

Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg

------

Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!*

Hurry! Sign up by May 31st, 2024.

  • Offer is only available for new DivvyHQ and Lytho customers.
  • You must schedule a call/demo using this form by May 31, 2024.
  • You must activate your account by June 28, 2024.

The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

 

 

Direct download: 423.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Robert and Joe run through the business books that have made the most impact on their lives and careers. They include:

  • Marketing Management – Philip Kotler
  • Discovery Driven Growth  – Rita Gunther McGrath
  • Different – Youngme Moon
  • How Will You Measure Your Life – Clayton Christensen
  • Zen and the Art of Motorcycle Maintenance – Robert Pirsig
  • Think & Grow Rich - Napoleon Hill
  • Seven Habits of Highly Effective People - Stephen Covey
  • Stranger in a Strange Land - Robert Heinlein
  • IMC: Integrated Marketing Communication - Don Schultz
  • David & Goliath - Malcolm Gladwell

This week's sponsor:

Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

 

Direct download: 422.mp3
Category:Content Marketing -- posted at: 4:00am EDT

News this week as Florida governor Ron DeSantis signs a law restricting social media access for children. Is this the first step to full-on social media verification or just another fruitless attempt to tell people how to parent?

Trump's Truth Social goes public and hits meme stock territory. How long with the party last?

Spotify adds video learning to its platform. Is YouTube in Spotify's sights?

And print is back baby!

Hits and misses include a Ryan's World movie and Comscore. Rants and raves include rants against Accenture and Meta's Threads.

Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.

This week's links:

Florida Age-Gating Law

Trump's Truth Social Meme Stock

Truth Social's Revenue Problem

Spotify Adds Video Learning

Print On the Move

Pew Research on Print

Comscore Deal

Ryan's World Movie

Accenture and Adobe AI Release

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

-----

Content Connect 2024 - Join speakers from JPMC, Square, and Marriott, as well as your fellow content, digital and analytics leaders, for a day of keynote sessions, interactive workshops and unparalleled networking opportunities.  

If you're interested in attending this free event, please visit knotch.com/contentconnect.

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 421.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this special episode #420, Joe and Robert dissect the upcoming Apple/Google deal for AI and the iPhone. Is this a sign of weakness for Apple or are they just buying time?

OpenAI's chatbot store is filling up with spam. Are you surprised?

And a group of publishing experts launch Authors Equity to give more rights back to authors. Uh, we don't think so.

Hits and misses include Liquid Death and Coca-Cola.

Rants and raves includes a full overview of the TikTok banning bill and why it's harder to become a creator today.

Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.

This week's links:

Don Lemon Pivot Interview

Apple and Google to Partner on AI

OpenAI Spam

New Publishing Model Isn't Great

It's Harder to Become a Creator Today

No TikTok Bill

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

-----

Content Connect 2024 - Join speakers from JPMC, Square, and Marriott, as well as your fellow content, digital and analytics leaders, for a day of keynote sessions, interactive workshops and unparalleled networking opportunities.  

If you're interested in attending this free event, please visit knotch.com/contentconnect.

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 420.mp3
Category:Content Marketing -- posted at: 4:00am EDT

We are in post-social media and, now, a post-search environment. The next 12 months are critical to start getting your content assets in order for the AI Content wave.

The House passes a bill that could lead to a TikTok ban. Uh, we told you so. But does it really matter?

Google's Gemini AI refuses to answer political questions (among other things). This leads to a conversation on how AI Truth is coordinated and what we can do about it.

MrBeast tells everyone to slow down a bit...that less content is more. Thank you sir!

And OpenAI starts doing publisher deals. Hello Google circa 2002.

Hits and misses include Kate Middleton and Da'Vine Joy Randolph.

Rants and raves include Kara Swisher's new book (rant) and the quote by Sam Altman heard round the world.

Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.

This week's links:

TikTok House Ban

Google Gemini Is Mum on Elections

MrBeast Slows Down

OpenAI Publisher Deals

Sam Altman and 95 Percent Quote

Da'Vine's Oscar Speech

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

-----

Content Connect 2024 - Join speakers from JPMC, Square, and Marriott, as well as your fellow content, digital and analytics leaders, for a day of keynote sessions, interactive workshops and unparalleled networking opportunities.  

If you're interested in attending this free event, please visit knotch.com/contentconnect.

-----

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 419_v2.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this special #ThisOldMarketing episode, Joe and Robert review their presentations from Social Media Marketing World 2024.

Robert shares his insights, including:

  • The Value of Relationships
  • The Product Content Mindset
  • The Point of View Architecture
  • The Trust Exercise - Audit Your Experiences

Joe runs through his secrets for content marketing success, including:

  • Building the Base
  • The Content Tilt
  • Acquiring Content Assets
  • Creators over Content
  • Pillar Content Projects
  • The NEW Print Opportunity
  • Email, Email, Email
  • The Content Revenue Model

For the full content marketing revenue model, check out our book, Killing Marketing

Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.

------

This week's sponsor:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 418.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Another media company bites the dust. This time it's the once-darling Vice Media.

Is the news media business model broken or is there something else at work here?

A big supreme court case involving social media moderation is being reviewed by SCOTUS. Could it happen? We'll see this summer.

Is Google on death row? It's clear the product is getting worse. Will ChatGPT come to the rescue?

And Tyler Perry shelves his studio project because of Sora.

Hits and misses include Bitcoin and Air Canada.

Rants and raves involve the fractional CMO and a Florida law banning social media usage for youngsters.

Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.

This week's links:

Supreme Court Social Media Case

Vice Media Shutting Down

Is Google Search Dying?

Tyler Perry Shelves Studio

Air Canada Is Stupid

The Fractional CMO

Florida Lawmakers Pass Social Law

------

This week's sponsor:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

 

 

 

Direct download: 417.mp3
Category:Content Marketing -- posted at: 4:00am EDT

It's been a crazy two weeks for artificial intelligence.

OpenAI officially launched Sora, the text-to-video tool. At the same time, Google launched their AI-version of Gemini inside workplace.

Is podcasting really a racket? Maybe it's just more of the same.

Hits and misses include Paramount's bad timing and Nvidia's HUGE quarter.

Rants and raves includes the NYTime's ad tool and Billy Joel's new AI video.

This week's links:

Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.

OpenAI Launches Sora

Google Launches Gemini

The Podcast Business is a Racket

Paramount Lays off 800

Nvidia Booms with AI

NYTimes AI Ad Tool

Billy Joel's New AI Video

------

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

 

 

Direct download: 416.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this special Blossom episode of This Old Marketing, Joe and Robert discuss the insights and secrets into creating a profitable content brand, for both content marketing and content creator goals.

Topics discussed include:

  • How to truly differentiate and grow an audience
  • How to create a content tilt
  • Do you build or buy?
  • Focus on creator, brand or content brand?
  • and many more content marketing insights

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 415.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The boys discuss Joe Rogan's new content deal with Spotify. Is this the future of podcast and YouTube deals, or is this just for the one percenters? Also, how should a brand approach this kind of deal?

Meta will label AI images across all their properties. Is this just a point in time or will it have lasting impact?

In addition, Meta cut off Facebook to developers. Like we didn't see that coming.

In hits and misses, Robert praises L'Oreal and misses on Taylor and the right. Joe hits on Spotify and audiobooks, and misses on Grant Cardone's new magazine.

Rants and raves include Billy Joel and B2B companies lack of big ideas.

This week's links:

Discount to CEX 2024 - Use Coupon Code "TOM"

Joe Rogan Deal with Spotify

Is Content Exclusivity Over?

Meta to Label AI Images

Facebook Cuts Out Developers

L'Oreal Hits Big

Taylor Swift Outrage

Billy Joel Writes Again

------

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

------

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 414.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Big tech CEOs ran to Washington to explain why they haven't protected US children.

YouTube and TikTok continue to dominate and grow in profit and usage. Is it imperative that all companies market on these channels today?

And George Carlin and Taylor Swift deepfakes dominate the news. Is there anything we can do about them or have we unleashed Pandora's box.

Rants and raves include small audience wins and a new place for the chief marketing officer.

This week's links:

Elmo's Wellness Check

Social Media Execs Explain Behavior to Congress

YouTube Revenues Soar

TikTok Usage Way Up

George Carlin Lawsuit

X Blocks Taylor Swift Search

UPS Scraps CEO

TikTok Usage Up with Minors

The State of the Creator Economy [Report]

------

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.q

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 413.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Netflix Q4 earnings show how far the company is ahead in the streaming wars...plus...their licensing deal with WWE vaults them into a live-events leadership position. So, what's next and what can we learn from their strategy?

Sports Illustrated is "mostly" dead. Here's a big opportunity for a brand like Nike or Under Armour to make a content marketing buy. Why isn't this happening more often?

And does the creator economy need a creators' union? The boys say no.

Rants and raves include Google finally killing off the cookie, while MrBeast goes to China.

This week's links:

Netflix Rocks Earnings

SI Almost Dead

Do We Need a Creators' Union?

G/O Media In Trouble

Google Finally Killing Cookies

MrBeast Goes to China

B.J. Novak Headlining Content Entrepreneur Expo (CEX) 2024

------

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.q

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 412.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Big news in media and marketing as Informa purchases a majority stake in TechTarget. Is their strategy of "focused scaling" correct for B2B?

Apple overhauls their podcast download system, sending podcast leaders into a panic over revised download numbers. Ah...rented land.

And OpenAI launches Chat GPTeams.

Rants and raves include Reddit's court victory over WallStreetBets and a big marketing mistake at Solo brands.

This week's links:

TechTarget x Informa

The Incredible Shrinking Podcast

So Much Media Consumption that's Wrong

OpenAI Debuts Teams

Reddit Wins Lawsuit

Solo Brands Names New CEO

WEBINAR: Unlocking the Path to Generative AI (this Thursday)

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This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 411.mp3
Category:Content Marketing -- posted at: 4:00am EDT

If you don't get the title, stay until the end.

In this episode, Joe and Robert discuss what's happening at CES, including the role of the creator/influencer inside a media company.

Netflix, Instagram and Amazon all make major streaming cutbacks. Is this just "right sizing" the business, or is everyone trying to figure out how to compete with TikTok?

In rants and raves, it's the end of the third-party cookie on Google, and a new sports bar opens with access to sports from women athletes only.

This week's links:

CES 2024 Kicks Off

What Happens When the Creator Goes Crazy?

Netflix Cuts Over 100 Shows

CNBC to Start Courses

Third-Party Cookies

The Sports Bra

A Great Kickstarter Example

The True Crime Podcast from Robert Riggs

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This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 410.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Joe and Robert are back from a crazy 2023 with thoughts of Elon and crowdiness.

In this episode, Steamboat Willie is released from its copyright shackles. Is there an opportunity for brands in out-of-date content?

Fidelity lowers X's valuation even more. Is a turnaround to come?

Time appoints a new Chief Events Officer in a clear signal that there is a bull market for in-person events.

In rants and raves, Joe comments on the right-sizing of creator businesses, while Robert pontificates on clickbait.

This week's links:

Mickey Mouse Public Domain

Elon's X Gets Another Valuation Drop

Time Appoints Chief Events Officer

Creators Are Downsizing

Advertisers and Clickbait

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 409.mp3
Category:Content Marketing -- posted at: 4:00am EDT

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