Fri, 27 December 2024
As we head into 2025, we look back on the crazy year that was 2024. What did we learn? What were the major marketing and life trends? Topics include:
And many more. You don't want to miss this special episode. ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
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Fri, 20 December 2024
This week we break down Pew research on the Big Four in social media as it pertains to the youth of America. You may be surprised which four platforms they are...and...are you there? We look at the opportunities and challenges ahead. What are the most overhyped marketing strategies for 2024? I bet you can guess number one. Winners and losers include the Pivot podcast and McKinsey. Rants and raves include the OpenAI Santa and Sesame Street. ------ This week's links: Teen Social Media Research from Pew The Most Overhyped Marketing Strategies of 2024 Content Creators Find a Place in Newsrooms ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
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Fri, 13 December 2024
The first ever This Old Marketing where both Robert and Joe are NOT recording at the same time. If anything, you'll get a kick out of this episode for that reason. TikTok is in the news again. Does the impending ban and their emergency motion mean anything at all? Ad giant Omnicom merges with Interpublic in a $13 billion dollar deal. And OpenAI releases Sora, increasing the fight over generative AI video. Winners and losers include print catalogs and the Starbucks origin story. Rants and raves include an article from The Australian and the idea of change in content marketing. ------ This week's links: Il Giornale and Starbucks Mission Letter Can Businesses Build Human-Centric Tech? ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
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Fri, 6 December 2024
The boys are back with a regular episode this week! In big social media news, the Australian government plans to ban social media for children 16 or under. Could this actually work or is this a bluff? Black Friday is bigger than ever, with TikTok showing its retail teeth. Could TikTok actually be Amazon's biggest competitor? And Bluesky continues to hit on all cylinders. But will it last? Marketing winners include direct book sales and Jaguar. Rants and raves include ChatGPT for travel and the Elvis documentary. ------ This week's links: Is TikTok Ready to Take on Amazon? Louis Grenier's Book Launch Plan ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
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Fri, 29 November 2024
Another very special episode of This Old Marketing...this time, without Robert Rose. Yes...this episode features Joe Pulizzi talking about unconventional content marketing strategies for 2025. Joe discusses how to leverage ChatGPT for persona building, treating employees as creators, leveraging more email and physical events, a big yes to print and much, much more. ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
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Fri, 22 November 2024
A special This Old Marketing podcast episode featuring the one and only Robert Rose (with no Joe Pulizzi). In this special solo episode, Robert takes a deep dive into the state of marketing as we approach the end of 2024. As marketers, we’ve spent the last 25 years adapting to paradigm-shifting technologies — from the internet and social media to mobile computing. But now, we’re navigating the latest disruptor: Generative AI. Robert explores the concept of "Valuable Friction," the deliberate resistance that slows us down, fostering critical thinking and creativity. In an industry obsessed with efficiency and automation, are we losing the joy and creativity that make marketing truly impactful? This episode challenges the status quo and asks: Are we outsourcing our human spark to technology, or are we using it to amplify our creative potential? ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
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Fri, 15 November 2024
In this special episode Robert and Joe ask each other four secret questions. The answers will surprise you. The boys cover investing, travel, biggest regrets, bigger dreams and what's next in marketing and beyond. ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
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Fri, 8 November 2024
The boys do a debrief of why Donald Trump beat Kamala Harris in the 2024 Presidential election. We can talk policies and character, but it's possible the Trump campaign outmarketed Harris. Winners and losers include Goldfish Crackers and the Nomad Capitalist. Rants and raves include ChatGPT Search and the Content Creator/Influencer. ------ This week's links: Goldfish Crackers and Marketing ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
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Fri, 1 November 2024
A continuing story on the content gaps available in local news. With more people trusting businesses than ever before, could this be the biggest content marketing opportunity in history? In other news, The Washington Post makes a horrible strategic decision to kill endorsements, costing them over 200,000 subscribers. Microsoft, Google and Apple report incredible earnings on the back of AI. And young TikTok influencers are finding it hard to maintain a real life while being an online content creator. Is the worst to come? Winners and losers include Strauss and the Dallas Cowboys. Rants and raves include another newsletter acquisition and ghost jobs. ------ This week's links: Washington Posts Kills Endorsements TikTok High School Influencers Another Newsletter Acquisition ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
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Fri, 25 October 2024
The boys go deep into CMI's 2025 content marketing research report. While the results look pretty similar to last year's report, Joe and Robert offer some prescriptions for 2025 content marketing strategies, including:
----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects And reimagined Marketing and Content Hubs — to attract and convert more leads, and send ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
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Fri, 18 October 2024
The boys are back with breaking news. Semrush, the online visibility company, purchases Search Engine Land and MarTech (plus all the conferences). Is this the start of acquisition season? Americans' trust in media sinks to an all-time low. Or did it? Actually, there's a big opportunity for content marketers here. TikTok's own research reveals it's hurting kids. What are we going to do about it? And author James Patterson launches a new channel on, of all places, Substack. Winners and losers include Nick Chubb, Apple's killing of social apps and content creator deaths. Rants and raves include Steven Pressfield and an AI article. This week's links: Semrush Acquires Third Door Media Americans' Trust at All-Time Low TikTok's Horrible New Research James Patterson Launches Substack Content Creator Falls to Death AI Is Going to Kill Advertising ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects And reimagined Marketing and Content Hubs — to attract and convert more leads, and send ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
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Fri, 11 October 2024
Joe and Robert unpack Google's NotebookLM and how the AI audio machine has taken over the internet. Listen to the sample and see if you think it's usable. In other Google news, the DOJ is trying to break up Google into smaller pieces for better competition. This happens at the same time Google is losing its strength in the search market. And someone used Meta's glasses to instantly dox strangers. Should we be scared? Yes...yes we should. Winners and losers include Mountain Dew and Wordpress. Rants and raves include TikTok and CMI's latest benchmark study. This week's links: Google's Domination as Search Leader Going Away? Meta's Glasses Used to Dox Strangers WordPress Community In Trouble? ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects And reimagined Marketing and Content Hubs — to attract and convert more leads, and send ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
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Fri, 4 October 2024
A special episode of This Old Marketing where Joe and Robert answer AI and content marketing questions from some of the world leaders of marketing. Find your answers to content marketing spending, how AI is affecting content marketing, advice for new marketers, how to handle a personal brand in a business, how much to invest into internal content creators and much, much more. Special thanks to our marketing experts:
----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects And reimagined Marketing and Content Hubs — to attract and convert more leads, and send ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 27 September 2024
Our old friend Leon rolls back another X feature and the haters go crazy. At the same time, X releases their Global Transparency Report (which is anything but transparent). The New York Times unveils a plan to sell audio subscriptions via Apple Music and Spotify. The boys aren't sure the plan has merit (uh, data concerns anyone?). And The Onion creates a membership program with a print newspaper at the center. Joe is very happy about this. Winners and losers include Tim Walz and LinkedIn's AI rollout. Rants and raves include new books from Brian Piper and Pam Didner and a Dreamforce appearance from John Mulaney. ----- This week's links: X's Global Transparency Report New York Times to Sell Pod Subs Why the Onion Launched a Membership Program ----- This week's sponsor: Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/ ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 20 September 2024
OpenAI launches the "Strawberry" version within ChatGPT claiming better reasoning and complex thinking. Joe and Robert take it to the test. TikTok heads back to court with a January 19th ban date looming. Joe predicts what will happen. And Instagram launches a version for teens only. Is it enough? Finally, MrBeast "leaks" his personal YouTube production manual. Is there gold within? Winners and losers include Sun Studio and the 2024 Content Marketing Award winner. Rants and raves include MAICON's headsets and CMI's marketing career study. ----- This week's links: OpenAI's Strawberry Is Scary Good at Deception MrBeast: How to Succeed at YouTube Playbook ----- This week's sponsor: Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/ ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
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Fri, 13 September 2024
In this special episode, Joe and Robert talk about the future of AI in marketing and how each of them use AI for both content creation and marketing ideation. ----- This week's sponsor: Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/ ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 6 September 2024
Mark Zuckerberg says the Biden Administration pressured Facebook to censor COVID comments while Elon Musk gets X banned in Brazil. In better news, the Kelce brothers land a $100 million dollar deal with Amazon. The boys talk about how the licensing model has changed in just the past two years. Winners and losers include Mammoth Cave National Park and Yelp. Rants and raves include LEGO and Adweek. ----- This week's links: Search Fragmentation on Adweek ----- This week's sponsor: Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/ ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 30 August 2024
We have all the answers for what's going to happen in the NFL this year. This special episode includes:
And a final bet you don't want to miss. ----- This week's sponsor: Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 23 August 2024
The boys review how the DNC has courted creators and developed "content moments" that are going viral. Chick-Fil-A just launched a streaming strategy and Procreate vows to never leverage generative AI. Wins and losses include the Savannah Bananas and Snoop Dogg. Rants and raves include Robert's take on DNC creators while Joe talks about the NSYNC and Deadpool integration. ----- This week's links: The DNC Finally "Gets" Content Chick-Fil-A Launches Streaming Service NSYNC Takes Off w/Deadpool Integration ----- This week's sponsor: Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 16 August 2024
While X continues to sue advertisers and launch products in chaos, Reddit has risen to the top of the social media sandlot (with the help of Google). Winners and losers include Heineken NA and the Queensland Symphony Orchestra. Rants and raves include the Savannah Bananas and surveillance pricing. ----- This week's links: Xai launches Chaotic Image Generator Heineken's Partnership with US Open Tennis Symphony Orchestra's Bad AI Play ----- This week's sponsor: Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 9 August 2024
In a desperation move, X decides the best way to get advertisers back to the platform is to sue them. In obvious news, a judge rules that Google is an illegal monopoly. The boys talk about what the repercussions are with this ruling, and what Apple's role will be. Speaking of Google (and X), Google ads seem to be popping up on Elon's platform. Curious indeed. In winners and losers, the Harris campaign is kicking butt on social while the Army fails with The Rock. In rants and raves, Robert changes his mind on the Olympics and Joe thinks the next wave of content marketing is internal creators. ----- This week's links: X Files Suit Against Advertisers Kamala Social Media Masterclass ----- This week's sponsor: Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 2 August 2024
In this episode the boys cover an incredible content marketing case study in New York's largest hospital system. Reddit is now blocking big search engines who want its unique content...unless they pay up (which they will). And Elon is being Elon, violating his own content policy on X. Here we go again. Hits and misses include Bandit Running and Flavor Flav. Rants and raves include James Patterson and Google's new AI ad. ----- This week's links: Northwell Health Content Marketing Studio ----- This week's sponsor: Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 26 July 2024
At long last, Google seems to do a 180 on its third-party cookie policy. What does this mean for marketers and advertisers? META introduces Llama 3 for developers, apparently giving away its AI technology and investment for free. Could this be for real or is it a Zuckerberg trick? And does Spotify use podcasts for loyalty first? Hits and misses include Deadpool and Heinz and Informa's purchase of the Cannes Festival. Rants and raves include British Airways and Field & Stream magazine. ----- This week's links: Country Music Stars Buy Field & Stream ----- This week's sponsor: Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 19 July 2024
This week Taboola does a big deal with Apple to sell their advertising space. Great for Taboola, but what does this message for Apple? Dax Shepard does an $80 million dollar podcast deal with Amazon. Is Amazon going after Spotify and YouTube for podcast dominance? And CMO's are under huge pressure, as stated by the latest research. Are we actually in a marketing recession? Rants and raves include VidCon Baltimore and StickerMule. ----- This week's links: Dax Shepard Does Deal with Amazon's Wondery ----- This week's sponsor: Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 12 July 2024
Has the content creator/influencer business model gone bearish? Glamour seems to think so. We disagree. The Paramount/Skydance deal is finally done...we think. Spotify is beginning to court more video podcasts. Is it working in their fight against YouTube? And BusinessWeek has a 120-page print issue on the way. Does this mean a new opportunity in print? Wins and losses include ArtBotAI and Mohawk Chevy. Rants and raves include Trump speaking at the Bitcoin Conference and AI spammers. ----- This week's links: Spotify's Continuing Shift to Video Influencers Aren't Getting Famous Like They Used To Trump to Speak at Bitcoin Conference ----- This week's sponsor: Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 5 July 2024
A special condensed episode of This Old Marketing. We cover the latest supreme court decision on social media. Good decision or more of the same? And do the brand new rules of marketing and advertising include content marketing? If content marketing becomes marketing, what happens to the discipline? Rants and raves include mxmtoon and research from Meta and Kantar. ----- This week's links: Supreme Court Sends Social Media Back to States Brand New Rules of Advertising ----- This week's sponsor: Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 28 June 2024
In breaking news, the Supreme Court is allowing the White House to press social media companies to remove disinformation. Did this really need to go to court in the first place? Time strikes a deal with OpenAI, while the recording industry files suit against Suno AI and Uncharted Labs citing copyright infringement. And...have we learned anything from moving text to video online? Hits and misses include the Verizon logo and the Toys R Us commercial produced with OpenAI. Rants and raves include the Olympics and AI forgetting to read the room. ----- This week's links: Supreme Court Ruling on Social Media We Learned the Wrong Lessons from Video Al Michaels' AI Voice at the Olympics AI Execs Forget to Read the Room ----- This week's sponsor: Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 21 June 2024
While Wells Fargo is into employee surveillance, the US Surgeon General pushes for a warning on social media much like those on cigarette packages. Forbes threatens Perplexity with legal action, while TikTok debuts humanlike AI-generated avatars for advertising. Hits and misses include Oscar Mayer and American Express. Rants and raves include indie print and the Cannes Lions award winners. ----- This week's links: Surgeon General and Social Media High-End Indie Print Publications ----- This week's sponsor: Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 14 June 2024
Apple's big developer conference meeting saw the launch of IOS 18 and Apple Intelligence? Apple decided to partner with OpenAI and not Google for their AI integration. Is this a big miss for Google Gemini? Plus, Adobe and Meta have big terms and conditions issues this week. Hits and misses include OpenAI, Google and Nathan's hot dogs. Rants and raves include "Infectious Generosity" by Chris Anderson and yet another AI content marketing launch. ----- This week's links: META's content problems with Europe Apple Intelligence Is Launched Joey Chestnut and Nathan's Hot Dogs ----- This week's sponsor: Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 7 June 2024
Twitter/X leans into NSFW content and vertical video. Is this the sign of a turnaround or more desperate measures to stay alive? Robert and Joe take opposite sides and fight, fight, fight. Spotify's CEO makes comments about the cost of content being almost nothing. Should we care or should we boycott? Hits include Four Seasons and 10 Cent Beer night. Rants and raves include signals from Marcus Sheridan and Suits. ----- This week's links: Twitter/X Will Do Vertical Video 10 Cent Beer Night - Craig Irons ----- This week's sponsor: Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 31 May 2024
Big news this week as leaked Google search API documents are released into the world. The TLDR? Google has been lying about how it formulates search results. What do we know? Google manipulates content like an editor of a media company would. But does it even matter? AI scams are hitting a tipping point as we get closer to the US elections. OpenAI inks two more content deals and Elon raises money for xAI. Hits and misses include a home appliance store and Cheez-Its. Rants and raves include marketing agencies and GaryVee's commencement speech. ----- This week's links: Atlantic/Vox Ink Deal with OpenAI Elon Raises $6 Billion for xAI HBR Recognizes Creator Economy Home Appliance Sales and Service Marketing Agencies as Consultants GaryVee's Commencement Address ----- This week's sponsor: Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
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Fri, 24 May 2024
While the world gets distracted by Scarlett Johansson's possible case against OpenAI, the AI giant continues to do deals with media companies. This time, Open AI signed a deal with News Corp (owners of WSJ) for $250 million over five years (reported). Who's next? Trump Media's quarterly reported was more than a disaster, and yet the stock keeps going up. And we have a nice disagreement about whether Chick-fil-A should embrace or fire their internal social media influencers. Hits and misses include GaryVee's new book and Coca-Cola lens. Rants and raves include content marketing platforms and a nice rave for the Cleveland Guardians baseball team. ----- This week's links: Social Influencers and what to do ----- This week's sponsor: Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Mon, 20 May 2024
A special live recording of Joe and Robert with Philip Hernandez from the Haunted Attraction Network, recorded at Content Entrepreneur Expo (CEX) in Cleveland, Ohio on May 5th. Philip goes into detail about how he thinks about and creates content for the network, including the challenges and opportunities in social media content creation. Please follow Philip on Instagram and check out the Haunted Attraction Network. Special thanks to Hubspot for sponsoring the opening reception at CEX, and to our friends at VividFront for producing this recording. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 17 May 2024
It was another crazy week in AI news. On the heals of Google's AI announcement, OpenAI launches ChatGPT4 Omni (o). What does the new iteration mean for creators and marketers? If that wasn't enough, TikTok is upgrading its algorithm with AI. Thank you (not so much). And is the beef between Kendrick and Drake real? We think it's marketing. Hits and misses include John Mulaney's new show and Prof G's podcast strategy. Rants and raves include OEF's 100 Holes of Golf model and more on MarTech cuts. This week's links: This week's sponsors: Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
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Fri, 10 May 2024
In the latest social media soap opera, TikTok has sued the US Government over its potential "ban," bringing out the unconstitutional card. Is this just a stalling tactic? Yes...and it's working. More money is flowing into the creator economy after big product successes from MrBeast and Logan Paul. But will the new algo changes be the end of big content creators? And Hollywood continues to lack standards with AI. Is it simply too late? Hits and misses include CEX and Joe Biden. Rants and raves include Instagram and Meta. This week's links: MrBeast and Logal Paul Lead Creator Movement 2024 Marketing Technology Landscape Meta to Provide Advertisers with Auto Images
This week's sponsors: Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service. ------- StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 3 May 2024
Joe and Robert do a deep dive into their CEX presentations...Joe's on the new business model for content creators and Robert's on the marketing MBA. In the news, Instagram launches a new program that will highlight new content creators. They make it sound amazing. The problem is that this will hurt full-time content creators and content marketers. Hits this week include Adidas and Phish (at the Sphere). Rants and raves include the trouble with books and third-party cookies. This week's links: Instagram and Twitch Roll Out New Algos Amazon's Killer Quarterly Numbers Adidas to Overinvest in Marketing This week's sponsors: Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg ------ Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!* Hurry! Sign up by May 31st, 2024.
The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 26 April 2024
In a whirlwind week on The Hill, a TikTok ultimatum (sell or be banned) passed the House, the Senate and was quickly signed by the President. What happens now? META's quarterly results were outstanding...and then the stock dropped 20 percent. What happened? Taylor Swift does her own deal with TikTok, making the executive team at UMG furious. Is this something for creators and marketers to follow? Hits and misses include Cedar Point and Google. Rants and raves include a big rant against Telsa marketing and an important reminder social media from Jay Clouse. This week's links: Biden Signs Bill Against TikTok TikTok's Creator Economy Stares Into the Abyss META Announces Earnings...Stock Sinks Taylor Swift Goes Direct with TikTok Cedar Point's Content Creators This week's sponsors: Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg ------ Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!* Hurry! Sign up by May 31st, 2024.
The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 19 April 2024
John Deere's search for a new social media creator leads to an important conversation - are corporate social media handles dead? Faced with possibly paying for the news, Google starts removing links to California news sites for some users. And the winner for the dumb move of the year goes to... The VC market for creator startups is up the the first time in multiple quarters, while a group of TikTok influencers send a nasty gram to Joe Biden. Hits and misses include Dove and AI and Caitlin Clark on SNL. Rants and raves include gaming Spotify and the Chief Marketing Officer tenure. Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing. This week's links: John Deere Hunts for Chief Tractor Officer TikTok Influencers Send Letter to Joe Biden This week's sponsors: Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg ------ Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!* Hurry! Sign up by May 31st, 2024.
The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process. ------- StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 12 April 2024
Could marketers finally be waking up to the advantages of direct print? The relaunch of some high-profile magazines, and the launch of Robinhood's new print magazine leads our discussion. In other news, Alphabet is reportedly looking at acquiring Hubspot and a new privacy bill is being drafted in Congress. And...is synthetic AI training data setting us up for disaster? Hits and misses include Jack Conte and Suno.ai. Rants and raves include creators Kelsey Russell and Andrew Huberman. And Joe's new book is out...get a copy here: https://www.joepulizzi.com/books/content-entrepreneur/ This week's links: Tech Giants and AI Training Data Jack Conte's SXSW Presentation - The Death of the Follower Kelsey Russell and Print Newspapers Crisis Communications and Alex Huberman This week's sponsors: Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg ------ Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!* Hurry! Sign up by May 31st, 2024.
The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
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Fri, 5 April 2024
Robert and Joe run through the business books that have made the most impact on their lives and careers. They include:
This week's sponsor: Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
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Fri, 29 March 2024
News this week as Florida governor Ron DeSantis signs a law restricting social media access for children. Is this the first step to full-on social media verification or just another fruitless attempt to tell people how to parent? Trump's Truth Social goes public and hits meme stock territory. How long with the party last? Spotify adds video learning to its platform. Is YouTube in Spotify's sights? And print is back baby! Hits and misses include a Ryan's World movie and Comscore. Rants and raves include rants against Accenture and Meta's Threads. Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing. This week's links: Trump's Truth Social Meme Stock Truth Social's Revenue Problem Accenture and Adobe AI Release This week's sponsors: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ----- Content Connect 2024 - Join speakers from JPMC, Square, and Marriott, as well as your fellow content, digital and analytics leaders, for a day of keynote sessions, interactive workshops and unparalleled networking opportunities. ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 22 March 2024
In this special episode #420, Joe and Robert dissect the upcoming Apple/Google deal for AI and the iPhone. Is this a sign of weakness for Apple or are they just buying time? OpenAI's chatbot store is filling up with spam. Are you surprised? And a group of publishing experts launch Authors Equity to give more rights back to authors. Uh, we don't think so. Hits and misses include Liquid Death and Coca-Cola. Rants and raves includes a full overview of the TikTok banning bill and why it's harder to become a creator today. Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing. This week's links: Apple and Google to Partner on AI New Publishing Model Isn't Great It's Harder to Become a Creator Today This week's sponsors: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ----- Content Connect 2024 - Join speakers from JPMC, Square, and Marriott, as well as your fellow content, digital and analytics leaders, for a day of keynote sessions, interactive workshops and unparalleled networking opportunities. ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 15 March 2024
We are in post-social media and, now, a post-search environment. The next 12 months are critical to start getting your content assets in order for the AI Content wave. The House passes a bill that could lead to a TikTok ban. Uh, we told you so. But does it really matter? Google's Gemini AI refuses to answer political questions (among other things). This leads to a conversation on how AI Truth is coordinated and what we can do about it. MrBeast tells everyone to slow down a bit...that less content is more. Thank you sir! And OpenAI starts doing publisher deals. Hello Google circa 2002. Hits and misses include Kate Middleton and Da'Vine Joy Randolph. Rants and raves include Kara Swisher's new book (rant) and the quote by Sam Altman heard round the world. Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing. This week's links: Google Gemini Is Mum on Elections Sam Altman and 95 Percent Quote This week's sponsors: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ----- Content Connect 2024 - Join speakers from JPMC, Square, and Marriott, as well as your fellow content, digital and analytics leaders, for a day of keynote sessions, interactive workshops and unparalleled networking opportunities. ----- StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount. ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 8 March 2024
In this special #ThisOldMarketing episode, Joe and Robert review their presentations from Social Media Marketing World 2024.
Joe runs through his secrets for content marketing success, including:
For the full content marketing revenue model, check out our book, Killing Marketing. Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing. ------ This week's sponsor: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 1 March 2024
Another media company bites the dust. This time it's the once-darling Vice Media. Is the news media business model broken or is there something else at work here? A big supreme court case involving social media moderation is being reviewed by SCOTUS. Could it happen? We'll see this summer. Is Google on death row? It's clear the product is getting worse. Will ChatGPT come to the rescue? And Tyler Perry shelves his studio project because of Sora. Hits and misses include Bitcoin and Air Canada. Rants and raves involve the fractional CMO and a Florida law banning social media usage for youngsters. Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing. This week's links: Supreme Court Social Media Case Florida Lawmakers Pass Social Law ------ This week's sponsor: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
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Fri, 23 February 2024
It's been a crazy two weeks for artificial intelligence. OpenAI officially launched Sora, the text-to-video tool. At the same time, Google launched their AI-version of Gemini inside workplace. Is podcasting really a racket? Maybe it's just more of the same. Hits and misses include Paramount's bad timing and Nvidia's HUGE quarter. Rants and raves includes the NYTime's ad tool and Billy Joel's new AI video. This week's links: Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing. The Podcast Business is a Racket ------ This week's sponsors: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
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Fri, 16 February 2024
In this special Blossom episode of This Old Marketing, Joe and Robert discuss the insights and secrets into creating a profitable content brand, for both content marketing and content creator goals. Topics discussed include:
This week's sponsors: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 9 February 2024
The boys discuss Joe Rogan's new content deal with Spotify. Is this the future of podcast and YouTube deals, or is this just for the one percenters? Also, how should a brand approach this kind of deal? Meta will label AI images across all their properties. Is this just a point in time or will it have lasting impact? In addition, Meta cut off Facebook to developers. Like we didn't see that coming. In hits and misses, Robert praises L'Oreal and misses on Taylor and the right. Joe hits on Spotify and audiobooks, and misses on Grant Cardone's new magazine. Rants and raves include Billy Joel and B2B companies lack of big ideas. This week's links: Discount to CEX 2024 - Use Coupon Code "TOM" ------ This week's sponsors: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ------ StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount. ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 2 February 2024
Big tech CEOs ran to Washington to explain why they haven't protected US children. YouTube and TikTok continue to dominate and grow in profit and usage. Is it imperative that all companies market on these channels today? And George Carlin and Taylor Swift deepfakes dominate the news. Is there anything we can do about them or have we unleashed Pandora's box. Rants and raves include small audience wins and a new place for the chief marketing officer. This week's links: Social Media Execs Explain Behavior to Congress The State of the Creator Economy [Report] ------ This week's sponsors: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.q |
Fri, 26 January 2024
Netflix Q4 earnings show how far the company is ahead in the streaming wars...plus...their licensing deal with WWE vaults them into a live-events leadership position. So, what's next and what can we learn from their strategy? Sports Illustrated is "mostly" dead. Here's a big opportunity for a brand like Nike or Under Armour to make a content marketing buy. Why isn't this happening more often? And does the creator economy need a creators' union? The boys say no. Rants and raves include Google finally killing off the cookie, while MrBeast goes to China. This week's links: Google Finally Killing Cookies B.J. Novak Headlining Content Entrepreneur Expo (CEX) 2024 ------ This week's sponsors: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.q |
Fri, 19 January 2024
Big news in media and marketing as Informa purchases a majority stake in TechTarget. Is their strategy of "focused scaling" correct for B2B? Apple overhauls their podcast download system, sending podcast leaders into a panic over revised download numbers. Ah...rented land. And OpenAI launches Chat GPTeams. Rants and raves include Reddit's court victory over WallStreetBets and a big marketing mistake at Solo brands. This week's links: The Incredible Shrinking Podcast So Much Media Consumption that's Wrong WEBINAR: Unlocking the Path to Generative AI (this Thursday) ------ This week's sponsors: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 12 January 2024
If you don't get the title, stay until the end. In this episode, Joe and Robert discuss what's happening at CES, including the role of the creator/influencer inside a media company. Netflix, Instagram and Amazon all make major streaming cutbacks. Is this just "right sizing" the business, or is everyone trying to figure out how to compete with TikTok? In rants and raves, it's the end of the third-party cookie on Google, and a new sports bar opens with access to sports from women athletes only. This week's links: What Happens When the Creator Goes Crazy? The True Crime Podcast from Robert Riggs ------ This week's sponsors: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ------ StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount. ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 5 January 2024
Joe and Robert are back from a crazy 2023 with thoughts of Elon and crowdiness. In this episode, Steamboat Willie is released from its copyright shackles. Is there an opportunity for brands in out-of-date content? Fidelity lowers X's valuation even more. Is a turnaround to come? Time appoints a new Chief Events Officer in a clear signal that there is a bull market for in-person events. In rants and raves, Joe comments on the right-sizing of creator businesses, while Robert pontificates on clickbait. This week's links: Elon's X Gets Another Valuation Drop Time Appoints Chief Events Officer This week's sponsors: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
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