Thu, 17 December 2020
This Old Marketing will never be the same. This episode is taken over by Jay Acunzo, who goes inside how the podcast is made, including the early days, the process and the minimal success (and major failures) of Pulizzi and Rose.
Special thanks to Jay for spending one agonizing hour with This Old Marketing. Find Jay at 3 Clips with Jay Acunzo (podcasters take you inside their best work) and Growable Shows -- Jay's course on show development and growth for marketers.
Fri, 11 December 2020
In this episode, the FTC sues Facebook for illegal monopolization. Thanks Captain Obvious!
For decades, as newspapers declined, local news suffered. The University of Kansas found a solution, but Joe and Robert feel corporate dollars could be the real savior.
KFC launches a Lifetime mini-movie starring Mario Lopez. Joe and Robert simply can't wait to see it.
Substack is on fire! More and more journalists and reporters are flocking to the email subscription platform. Is this a good thing?
A 2020 "year in review" finds that audio wins, paid subscription busted out, and email remains the first-party data champ.
Robert raves about Bob Dylan's $300 million dollar content sale and comments on Frameworks and Flywheels. Joe rants about Polska Press being purchased by an organization owned by the state.
This Week's Sponsor: Content Marketing University