Mon, 31 August 2015
In this episode of #ThisOldMarketing, Joe and Robert discuss an article about social media marketing being dead. Well, is it dead, or are most brands just using it wrong (the latter)? Podcasting is bigger and better than ever, and native advertising is NOT content marketing (let's say that together, shall we?). Rants and raves include experiences and a clear lack of strategy. This week's TOM example of the week: White Castle.
This week's story links include:
Can We Admit Now That Social Media Marketing Is Dead
Podcasting Embraces A New Era of Cool
Native Advertising Is Not Content Marketing
This week's Sponsor: StudioD presenting the Content Marketing Files. Download here - bit.ly/studiod-cmfiles
Robert's Rave on Experiences:
This Old Marketing: White Castle
Mon, 24 August 2015
In this episode of #ThisOldMarketing, Joe and Robert discuss the big $48 million dollar purchase of content agency King Content, followed by a discussion around more M&A to come in 2016. Oracle buys Maxymiser for further proof. The boys then discuss, in detail, the F&W model that all brands can learn from, and, Facebook now draws more news traffic than Google (or do they?). Raves include the New York Times email newsletters and the opportunity for local publishers. This week's TOM example of the week: Sherwin Williams.
This week's stories include:
Isentia Buys Content Marketing Agency King Content in $48m deal.
Can digital shops survive branded content boom
Oracle Buys Maxymiser
F+W Chairman Talks about the Company’s Decisive Strategic Shift to ECommerce
Facebook has Taken over for Google as a traffic source for news
StudioD and the Content Marketing Files. Download here: bit.ly/studiod-cmfiles.
This Old Marketing Example - Home Decorator Magazine (now STIR)
Mon, 17 August 2015
In this episode of #ThisOldMarketing, Joe and Robert talk briefly about Google, or should we say, Alphabet, before moving on to a critical issue for publishers: Online Display Advertising and its demise. Then, the boys discuss the hi-jacking of the term "content marketing" and are journalists really content marketers after all. More content marketing research as well. Raves include Target and Nike's video program. TOM Example of the Week: Aldus Pagemaker.
This week's story links
Publishers Have Only Themselves To Blame For The Ad Blocking Apocalypse
The Journalists Who Refuse to Admit They’re Actually Content Marketers
Only 2% of Marketers Have “Very Effective” Content Strategy
Also with this… ContentMarketing Inefficiencies Cost B2B Companies Nearly $1 Billion
Sponsor: Emma's Modern Marketer's Field Guide. Download it today: http://bit.ly/myemma-field-guide
Robert's Rave: Target and Trolls
Joe's Rave: Nike's YouTube Secret of Success - http://observer.stfi.re/2014/
This week's TOM Example of the Week: Aldus Pagemaker with Roger Parker - http://www.huffingtonpost.com/john-fox/30-years-ago-aldus-pagema_b_7880438.html
Mon, 10 August 2015
In this episode of PNR's #ThisOldMarketing, Robert and Joe discuss the future of content, and why so many brands and agencies are looking more at advertising opportunities than owning their own platforms. Facebook launches a new live video program for celebrities (at least for now) and the Uber of Agencies is coming to a town near you. Rants and raves include a MillerCoors video series and how some people get content marketing all wrong. This week's TOM example of the week: Arch Shaw.
This week's show links:
Why The biggest debate in advertising is irrelevant
Introducing Facebook Live
The Uber of Agencies: Why Marketers Want to ride with a new kind of shop
Emma's Modern Marketer's Field Guide: http://bit.ly/myemma-field-
RANTS AND RAVES
Robert's Rave on MillerCoors:
Joe's Rant on "Why No One Cares about Your Content":
Mon, 3 August 2015
In this episode of #ThisOldMarketing, Joe and Robert discuss the craziness around the Hubspot scandal (and why these things seem to happen in Boston ;). Then the boys go in-depth into a series of articles about the media landscape. Will media companies just turn into wire service companies? Who really owns the audience? Where is this all going? After a short chat about podcasting, rants include Cecil the Lion and YouTube. This week's TOM example of the week: American Bee Journal.
This week's story links:
Content Marketing and the Finance Industry
Hubspot Fires CMO - Issues Ridiculous Press Release
Mutually Assured Content
Podcasting Advertising On A Slippery Slope
How Corporations Became Documentary Film Funders
This week's sponsor: Emma and the "Modern Marketers' Field Guide.
Download the guide now at http://bit.ly/myemma-field-guide.
Joe's Rant Link on YouTube:
#ThisOldMarketing Example of the Week: American Bee Journal - http://www.americanbeejournal.com/site/epage/79325_828.htm