Fri, 30 June 2023
A #ThisOldMarketing mid-year special episode where Joe and Robert cover what marketers and content creators should be paying attention to, including:
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Fri, 23 June 2023
In this episode of #ThisOldMarketing, Twitter goes on a brand safety publicity tour, but it won't help their advertising sales. Mark Zuckerberg and Elon Musk trade threats about an actual cage fight. If it happens, Joe is putting is money on the Zuck. Robert likes Elon's "walrus" play. TikTok is booming with TikTok coins. Who knew? InBev continues to chase mistakes as it just wants to create "beer for everyone." Rants and raves include the US Open and the continuing saga at Reddit. This week's links: ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 16 June 2023
Could it be that the future of the US will get their news from TikTok? Robert and Joe discuss how this can go down a dark, lonely path for many. Google News announces (yet again) that it will launch soon (very soon!). And the creator-friendly site known as Twitter is opening up a flawed advertising model for a handful of people that will pay pennies on the dollar. Rants and raves include the Arnold documentary and the rented land crisis at Reddit. This week's links: Fewer People Getting News, But More from TikTok Google Finally Launches News Product Twitter's New Creator Advertising Program The Arnold Documentary on Netflix ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 9 June 2023
Big news of the week is the PGA tour merging with the Saudi-backed LIV tour. Joe and Robert talk about what this means for brands in the future. Apple launches the Vision Pro. Will there be a long-term market for the product? Rumors again surface about Apple buying Disney. Is this even close to being possible? And Elon announces that Twitter's subscribers can me moved off-platform. Rants and raves include ChatGPT-5 and Tucker Carlson. ----- This episode is sponsored by Streamyard. StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount. ----- This week's links: Twitter to Launch Subscriber Offer? Tucker Carlson's New Twitter Show ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
Direct download: This_Old_Marketing_379_For_Real1.mp3
Category:Content Marketing -- posted at: 4:00am EDT |
Fri, 2 June 2023
In this episode of #ThisOldMarketing, Joe and Robert talk about the 22-word statement from the creators of AI. Simply put, we are in big trouble. WPP launches a content engine with Nvidia that will make the production of ads quicker and easier because of AI. I know...everything we always wanted. Elon continues to push Twitter over the edge, including a big middle-finger to the EU's Disinformation Code of Practice, and the formal outsourcing of their ad unit. And finally, does purpose-driven content have a place with "everybody" brands today? Rants and raves include a fan moment at the Indy 500 and the hope that Peloton has righted the ship. This week's links: WPP Building AI Content Engine Indy 500 Champ Goes Fans First ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
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