This Old Marketing
In this very special #ThisOldMarketing episode, Joe and Robert take a deep dive into the Web3 universe. They cover:

- The evolution from Web1 to Web2 to Web3.
- The pushback against Web3 and tokens.
- Examples of what's working and what isn't.
- Opportunities for content creators.
- Short-term Web3 predictions.

Links this episode:

Go-to-market in Web3

JP Morgan Enters Web3

Coinbase and TRUST

Why Brands Need to Pay Attention to NFTs

Attend CEX - Creator Economy Expo

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Direct download: 22-02-25-Episode-312.mp3
Category:Content Marketing -- posted at: 4:00am EST

In this episode Joe and Robert run through the Super Bowl ad winners and losers. There may be some surprises.

Spotify buys more and more podcast companies as it makes a business model shift. And Binance, of all companies, takes a $200 million dollar stake in Forbes.

Rants and raves include Andrew Davis' video prowess and a Web3 comparison to John D. Rockefeller.

Episode Links -

Coinbase Rocks the Super Bowl

Super Bowl Winners

Spotify Buys More

Binance and Forbes

Andrew Davis and Loyaty Loop

Register for Creator Economy Expo

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Direct download: 22-02-18-Episode-311.mp3
Category:Content Marketing -- posted at: 4:00am EST

The boys cover the ongoing Spotify/Joe Rogan saga, while Robert's new book title should be "Epic Marketing Rant."


The continuing soap opera at Spotify calls into question the editorial control needs of a platform. And yes, platform also means media company.

Buzzfeed outs the BAYC founders. Was this the right thing to do? And, really? Buzzfeed?

More than 50 percent of all ad spending in 2022 will go to three companies. Joe thinks we need to start supporting small, niche content creators.

And we have three company examples experimenting with the Metaverse. Well, not really.

In rants and raves, Joe comments about the ability to create IP and NOT own an NFT, while Robert delivers an epic rant around marketing measurement.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Direct download: 22-02-11-Episode-310.mp3
Category:Content Marketing -- posted at: 4:00am EST

The Spotify/Joe Rogan situation seems to be gaining momentum as more musicians and podcasters dump the platform for Apple pastures.

Wordle wiggles seven figures out of the New York Times, while product analytics company Pendo went out and purchased themselves a media company as the M&A market heats up.

In rants and raves, Robert complains yet again about zero-party data. Joe comments on the early nature of NFTs, and begs Mark Ritson for more curiosity.

Robert's book recommendation: The Opposable Mind by Roger Martin.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

image: Getty Images

Direct download: 22-02-04-Episode-309.mp3
Category:Content Marketing -- posted at: 4:00am EST

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