This Old Marketing

Breaking news as X year-over-year numbers plummet. Can the Elon-run social media site recover?

Meta, and more specifically Instagram, is being sued by 33 states. The charge? That the company repeatedly misled the public about the dangers of being on their platform.

Joe and Robert discuss the sad truth: Meta puts profits (and addiction) ahead of the future of America. Done and done.

And finally, new research suggests that trust in media is at an all-time low (and getting worse by the minute). But there is an opportunity.

Rants and raves include the B2B creator, TikTok launches an event, and new DC funding for local news.

This week's links:

X Usage Plummets

Meta Instagram Being Sued

Media Confidence in the US at a Low

DC Lawmakers Introduce Local News Bill

Marketing Needs More Marketing

The B2B Creator Opportunity

TikTok Events

OEF Night at the Races

This week's sponsor:

Why do all that marketing if you can't close the business?

Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. 

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Direct download: 399.output.mp3
Category:Content Marketing -- posted at: 4:00am EST

This week the all-knowing Elon announced their "everyone gets charged a dollar" plan. Musk made this sound like it was a "bots" move. Joe and Robert know it's something completely different.

Tucker Carlson makes his well-telegraphed move to media company (we called this). What can creators and marketers learn from the move?

And marketers are as tense as ever. Is this temporary or just stating the obvious?

Rants and raves include a bit of Shakespeare, following by Google and Taylor Swift.

This week's links:

X Charges One Dollar

Tucker Carlson Media Company

Marketers Going Mental

Google's New Gating Move

OEF Night at the Races

This week's sponsor:

Why do all that marketing if you can't close the business?

Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. 

Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today. 

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 398.output.mp3
Category:Content Marketing -- posted at: 4:00am EST

The boys ramp up the show talking about Kendall Jenner's new AI chatbot Billie, brought to you by Meta. Scary? Yes. More to come? Absolutely.

Social media sites have been making changes for years that are hurting traffic to media and brand sites. The latest data will bring chills to your web analytics manager.

At the same time, X is making some ridiculous moves, including rolling out a new "advertising" program, discouraging links in posts, and barring Linda Yaccarino from any more speaking events.

And finally, is Ryan Reynolds responsible for the Taylor Swift/Travis Kelce hookup? Find out the truth today.

Rants and raves include more on the writers' and actor's strike and a fresh take from Joe on the movie "Dumb Money".

This week's sponsors:

Why do all that marketing if you can't close the business?

Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. 

Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today. 

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This week's links:

The Kendall Jenner Chatbot

Social Media Referrals Going to the Dumpster

X Rolls Out New Ad Format

Musk Hates Outside Links

X CEO Out at Conferences

Ryan Reynolds and Taylor Swift

Writers' and Actors' Strike Update

Dumb Money Soundtrack

Eddie Bauer Changes Logo

Robert Rose Book Deal

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 397.output.mp3
Category:Content Marketing -- posted at: 4:00am EST

The boys are back in real-time talking all things X, Google's podcast moves, and how to drive subscriptions.

X CEO Linda Yaccarino does the company no favors with her interview at Vox's CODE conference. Ads are down. Usage is down. The only thing that can save X might be Linda's couch pants.

Google podcasts is no more. Alphabet decides to cancel the podcast player and move resources over to YouTube. Good move?

And new research is out about who exactly is paying for subscriptions these days. What works and what doesn't?

Rants and raves include US student debt and the end of the writers' strike.

This week's sponsor:

Why do all that marketing if you can't close the business?

Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. 

Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today. 

This week's links:

Linda Yaccarino at CODE conference

Google Podcasts All Dead

YouTube Launches Subscriber Tools

Paying for News Research

MrBeast Spends $120 million on Videos

US Student Debt Problems

Writers' Strike Details

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 396-2.output.mp3
Category:Content Marketing -- posted at: 4:00am EST

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