This Old Marketing

In this special Thanksgiving episode, Joe and Robert answer these seven questions:

1. What are we currently reading?
Joe is reading Snow Crash by Neal Stephenson. Robert is reading Unflattening by Nick Sousanis and Blockchain: Bubble or Revolution.

2. Most influential book of all time and why?
Joe's influential books are Think and Grow Rich from Napoleon Hill and Stranger in a Strange Land by Robert Heinlein. Robert's are Peter Drucker's Practice of Management, Levitt's Marketing Myopia, Awakening to Your Life's Purpose and The Alchemist.

3. If I wrote a new book right now, what would I write about?
Joe would write on the Web 3 Business Model for Content Creators or the sequel to The Will to Die. Robert would write about the wisdom worker.

4. Favorite/best TV show of the year.
No contest...Ted Lasso.

5. Favorite current gadget.
Joe likes the Ember Heated Coffee Mug and Robert likes Cometeer Coffee.

6. Biggest marketing trend of next 12 months.
Joe believes NFTs and the metaverse will be a fad for marketers, but the big trend will be content marketing M&A. Robert believes that powered-by-AI is on the rise.

7. Current marketing or content creation pet peeve?
Joe fighting the "do not build your content house on rented land" battle. Robert hates longer than needed blog posts or videos.

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Direct download: 21-11-23-Episode-299.mp3
Category:Content Marketing -- posted at: 4:00am EST

Is Disney going metaverse? Of course they are, but should they at this point? Joe and Robert discuss exactly what Disney needs to do (and, of course, they will be correct).

Miramax is suing Quentin Tarantino over his launch of "Pulp Fiction" NFTs. Joe believes there are major legal landmines here, while Robert believes it's all a marketing stunt.

Speaking of NFTs and marketing stunts, this Industry Dive article goes through what brands are doing now to take advantage of the NFT run. Phase 1 is all stunts and short-sighted marketing. Phase 2 will be all about utility.

Rants and raves include a DAO buying the US Constitution and Netflix's new power rankings.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Direct download: 21-11-19-Episode-298.mp3
Category:Content Marketing -- posted at: 4:00am EST

With three episodes until the amazing 300th This Old Marketing episode, Joe and Robert discuss the token as a subscription model. Specifically, what would the New York Times look like tokenized?

Walgreens goes big with content marketing and now has 87 people assigned to the content group. Is it a good strategy or do they need to go bigger?

Joe raves about the ENS token drop and creation of a DAO while Robert raves about what B2B companies need to do to adapt.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Direct download: 21-11-12-Episode-297.mp3
Category:Content Marketing -- posted at: 4:00am EST

The big news of the week was Facebook's name change to Meta (for metaverse). But was the purpose of it to distract the The Facebook Papers?

Robert says yes, Joe says no, and Nike starts to create IP for Web 3.

In the continued platform wars, Google and Amazon start a war with Roku over search and data.

Joe raves about the Bankless podcast with Chris Dixon (a16z) about Web 3 and mental models, while Robert raves about Apple's publishing cloth.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Direct download: 21-11-05-Episode-296.mp3
Category:Content Marketing -- posted at: 4:00am EST

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