PNR 167: The Battle for Custom Content

In this episode of This Old Marketing, Joe and Robert discuss the ongoing battle for content and audiences between publishers, agencies and brands. In other news, the New York Times releases their annual health report, and Joe and Robert distill what a journalist should and should not do.  Rants and raves include commitment and climate change.  This week's TOM example: The People's Choice Awards.

This week's articles:

The Battle for Custom Content
http://adage.com/videos/the-battle-for-custom-content/1246

Publishers Acquiring Marketing Agencies At Unprecedented Rate
http://adage.com/article/digital/publishers-acquiring-marketing-agencies-surged-2016/307498/

This Is the New York Times Digital Path Forward
http://www.niemanlab.org/2017/01/this-is-the-new-york-times-digital-path-forward/

EPISODE SPONSOR
Pressly and "The Starter's Guide to Sales Enablement" - http://cmi.media/pnr167

 

RANTS AND RAVES

http://www.adweek.com/news/advertising-branding/its-time-marketers-rethink-their-commitment-content-175653
https://itunes.apple.com/us/podcast/the-tim-ferriss-show/id863897795?mt=2

TOM
The People’s Choice Awards