Fri, 30 April 2021
In this week's news, Neutrogena and Old Spice release the details on the creation of their internal brand studios. Is this Marriott all over again or something different? The answer is in promotion and audience building. More acquisitions are in the works, as friend of #ThisOldMarketing Jay Acunzo sells his podcast. Are more to come? Investors are getting into the content creation game by purchasing equity in shows and enewsletters, but is this good for creators? And Robert (again) asks, is Clubhouse dead? Robert says yes while Joe thinks the jury is still out. Rants and raves include Robert's Adobe rave (and big opportunity) while Joe rants about rented land and YouTube. ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today. |
Fri, 23 April 2021
Is the biggest part of a paid advertising budget with influencers now? The boys think not. Science seems to think that the web can survive without advertising. If so, there are huge opportunities for ungated media sites. And...it really doesn't matter what browser you advertise on. In social audio news, Discord launches their own Clubhouse. So will Facebook. And with Microsoft not buying Discord, who will? Breaking news: Apple will offer revamped podcast subscriptions and help drive podcaster revenue. Good? Probably not for the creator middle class. In rants and raves, Robert comments about Apple's big iOS launch, while Joe talks about being indispensable. In M&A news, the Seven Lakes Insider sells to The Pilot newspaper. ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today. |
Fri, 16 April 2021
DraftKings hires a chief media offer, kicking off their formal program for content marketing and into actually buying media companies. The latest Pew social media research is out. What do we think? Facebook might be in trouble. Oh, and Americans hate social media but are addicted to it. The boys also discuss a rather lengthy article about the staying power of Clubhouse. Can the thrill continue? And mostly rants this week. Joe rants about YouTube's creator newsletter while Robert rants about IBM's new spinoff and P&G's Chinese data mystery. ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today. |
Fri, 9 April 2021
Well, there's a new Facebook data leak, and Facebook is blaming users instead of taking responsibility. The good news? Facebook is updating their feeds so you can have more of what you want. Will it matter? Probably not. Clubhouse, the social audio unicorn, is now speculated at being worth $4 billion dollars. Robert thinks less. Joe thinks more. Clubhouse is also adding creator payment options. Robert is still not happy. Joe raves about Topps Trading Cards announcement that they are going public via SPAC, while Robert slams on The Drum for possibly the worst article ever written. ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today. |
Fri, 2 April 2021
I know, it's hard to believe, but Episode #1 of This Old Marketing still has not sold yet as an NFT. Maybe you forgot? You can bid on it here at Opensea. The social audio battle continues this week, with Spotify buying social radio player Betty Labs, while LinkedIn is about to release their own version of Clubhouse. And guess what? Medium is pivoting again. This time, they are looking at a Substack model. Rants and raves include a rant from Joe about Substack's $650 million valuation, while Robert rants about marketers only focusing on numbers. This week's sponsor: Dialogue Ecommerce businesses are faced with intense competition to lure shoppers into their web shops. Once those shoppers have finally arrived – thanks to expensive marketing and advertising campaigns – the ‘battle has just begun’. Now you need to keep your shoppers engaged and interested, providing them with a shopping experience that is personalized and, yes – fun! – in order for them to fill their cart and check out, rather than bounce away to competitors. It’s a tall order, and ecommerce businesses need all the help they can get. Enter Dialogue, an AI-powered personalization platform that autonomously creates the ideal buyer journey for every shopper, in real time. Dialogue peppers the buyer’s journey with highly engaging interactions. The AI engine meets the shopper in every point of the journey with personalized product recommendations and relevant content that perfectly fit the shopper’s intent and browsing patterns to hit all the coveted ecommerce KPIs: increased average order value, conversion rate, time on site, and retention. Dialogue’s secret sauce is its conversational and witty tone that engages shoppers and elevates their experience. ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today. |