This Old Marketing

This week we breakdown The Tilt's 2nd Annual Creator Economy research.  What makes a successful content creator? How long does it take? Why do creators do what they do?

Twitter launches yet another new program, this one likely to do nothing at all.

And Better Homes & Gardens halts print for a portion of their audience. Robert thinks this is a test to see if subs will continue if they kill print. He could be right?

Rants and raves include social media influencer spend and Amazon as your dead grandmother.

This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.

This week's links:

Creator Economy Research

Twitter Launches New Advertiser Program

BHG Print Kill

Social Media Influencer Spend

Amazon and Your Dead Grandma

Fractional CMO Jobs

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Subscribe for the best in content creation at TheTilt.com.

Direct download: 22-07-01-Episode-330.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Twitter announces their new long-form content initiative called Notes. Joe and Robert discuss how Twitter is carving out a possible "super-app" opportunity, specifically focused on content creators. It could work.

Facebook unleashes a hundred new ideas to help creators monetize the platform. Talky talk talk talk.

Rants and raves include amazing Web3 use cases and PritchardCon.

This week's links:

Twitter Rolls Out Notes

Snap's CEO Thinks Twitter Can Be Super-App

Facebook's Creator Monetization Ideas

Not Boring and Web3 Use Cases

The Drum and Mark Pritchard

Mark Pritchard Video

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Subscribe for the best in content creation at TheTilt.com.

Direct download: 22-06-24-Episode-329.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Joe and Robert detail the latest Web3 and crypto bad news. But could now be the very best time to invest your time and talent?

Canada unleashes a controversial law that seems like way more problem than solution.

Facebook engages in another rug pull. Can we ever trust Meta again? (the answer is no)

Rants and raves include when it's time to stop your content and bringing back AOL.

This week's links:

Coinbase Lays Off 1,000

Bitcoin Turns South

Bill C-11

Facebook Rug Pull

When To Pull the Content Creator Plug

AOL Is Back

The Cure for Imposter Syndrome

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Subscribe for the best in content creation at TheTilt.com.

Direct download: 22-06-17-Episode-328.mp3
Category:Content Marketing -- posted at: 4:00am EDT

As the boys dive head first into Mamby Pamby Land, they discuss whether Elon is hot or cold for Twitter.

Is social audio dead? And how about SPACs for that matter?

A new creator-friendly search engine is born, and yet another social-token player enters the field.

Rants and raves include creating during a recession, privacy and Meta does something good for a change.

Special thanks to our sponsor Superside, hassle-free design at scale. TOM listeners get a $3,000 credit by signing up at this link.

This week's links:

Are SPACs Dead?

Clubhouse Losing Talent

Is Social Audio Dead?

Yep - A New Search Engine

Calaxy and Social Tokens

Recession Not Bad for Creators

Meta Developing Basic Ads

Apple and Privacy

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Subscribe for the best in content creation at TheTilt.com.

Direct download: 22-06-10-Episode-327.mp3
Category:Content Marketing -- posted at: 4:00am EDT

More shenanigans at Meta with not one but two executives leaving.

Twitter crumbles under the weight of Elon as more employees seek to leave.

Media companies are leaving pay-wall strategies for sponsorships, while more regulations coming for Web3.

Rants and raves include the Michelob Ultra guy and social media rulings.

This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.

This week's links:

Twitter Hurting

Media Companies Move to Sponsorships

NP Digital's Acquisition

Will SMS work for Subs?

OpenSea Exec in Trouble

Michelob Ultra Guy

"Fans First" by Jesse Cole

Texas Social Media Law

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Subscribe for the best in content creation at TheTilt.com.

Direct download: 22-06-03-Episode-326.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Is Seth Green's missing BAYC NFT an actual thing, or is it part of a larger marketing conspiracy.

Conan sells Team Coco to SiriusXM for $150 million. Will we see more? Absolutely.

Politicians gang up against Google and Facebook over antitrust concerns. Probably nothing.

In rants and raves, Joe comments on a16z's State of Crypto Report and the latest creator economy report. Robert rants about Google as a common carrier.

Special thanks to our sponsor Superside, hassle-free design at scale. TOM listeners get a $3,000 credit by signing up at this link.

This week's links:

Seth Green's NFT Problem

Conan Sells Out

Antitrust Violations for Google/Facebook

2022 State of Crypto Report

2022 Creator Economy Report

Google as Carrier

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Subscribe for the best in content creation at TheTilt.com.

Direct download: 22-05-27-Episode-325.mp3
Category:Content Marketing -- posted at: 4:00am EDT

This episode could be our ticket to Webby fame. You'll just have to listen to be sure.

We, of course, go through the latest Twitter disaster that is Elon Musk, and then detail the new THE Spotify NFT integration. All that, and Netflix is getting into live streaming. Who knew?

Rants and raves include a TED Talk from the Instagram CEO and more Star Trek.

Special thanks to our sponsor Superside, hassle-free design at scale. TOM listeners get a $3,000 credit by signing up at this link.

This week's links:

Elon Musk Can't Stop Tweeting

20 Percent Spam Accounts on Twitter

Spotify Goes NFT

Netflix & Livestreaming

Instagram TED Talk

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Direct download: 22-05-20-Episode-324.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Joe and Robert do an overview of the crazy week in crypto. Is this an opportunity or has Web3's time come to pass?

The New York Times and Disney release earnings and the boys run through the highlights.

The Wall Street Journal says NFTs are dead. Other sources say the WSJ didn't do their homework. Who's correct?

And Instagram launches a test NFT program. Good move?

Rants and raves include Starbucks moving their rewards program to Web3 and a rant on personalization you don't want to miss.

This week's links:

New York Times Results

Disney+ Ramping Up

NFTs Are Dead

Wall Street Journal Is Dead Wrong

Instagram Testing NFTs

Forget Personalization

SBUX NFT Loyalty Program

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Direct download: 22-05-13-Episode-323.mp3
Category:Content Marketing -- posted at: 4:00am EDT

A special episode covering the latest content creator/content entrepreneur research from The Tilt as Joe and Robert head out to Creator Economy Expo (CEX).

Data points include-

- How long until content creators get to revenue.

- How long to financial independence.

- What are the aspects that move a content creator to a content entrepreneur.

- Key points for both content marketers and content creators to consider.

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Direct download: 22-05-06-Episode-322.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The Elon/Twitter saga continues. Joe and Robert break down the real reason why Elon is trying to buy Twitter.

Ad spending is mostly up at MSFT, Meta and Google. Is this the golden age of advertising?

The subscriber model is getting a lot of hate lately, but there is still hope.

Rants and raves include an interesting NFT launch and a try at Gen Z social media.

This week's links:

Google & Microsoft Ad Growth

YouTube Falls on Lower Growth

Twitter Mulls Ad-Free Platform

Subscriptions Aren't Doomed

Morning Brew Gets to 4 Million Subs

Security Token Launched

Non-Fungible Testicles

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Direct download: 22-04-29-Episode-321.mp3
Category:Content Marketing -- posted at: 4:00am EDT

While the Elon Musk/Twitter saga rages on, Robert and Joe cover major changes (or not) in the native advertising/sponsored content industry. In other news, Netflix's subscriber loss is a warning sign for streaming paid media.

And...Rolling Stone goes creator economy. What does that mean for the brand and for media in general?

Rants and raves includes a content entrepreneur story from AdWeek and analysis on whether web scraping is legal.

This week's links:

Netflix Subscriber Loss

Netflix Looks at Ad-Supported Model

Rolling Stone Goes Creator Economy

Rolling Stone MrBeast Case Study

Integrity and Sponsored Content

Influencers Are Becoming Entrepreneurs

Web Scraping

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Direct download: 22-04-22-Episode-320.mp3
Category:Content Marketing -- posted at: 4:00am EDT

It's breaking news time as Joe and Robert discuss Elon Musk's intent to purchase Twitter.

CNN+ looks more like CNN minus as the new project begins cutbacks after barely starting.

Coinbase will partner with BAYC on a film project. Robert is not impressed.

Meta begins their metaverse project with price gouging, while BeReal is the new social app darling.

Rants and raves includes true quality content and the dark side of content marketing.

This week's links:

Elon Musk to Buy Twitter

Jack Dorsey's First Tweet Does Nothing

Big Cuts at CNN+

Coinbase and BAYC

Meta Overcharges

BeReal Growth

Marketing Dive Sponsored Research

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Direct download: 22-04-15-Episode-319.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Robert and Joe discuss what happens to Twitter now than Elon put one percent of his net worth into the company. Podcasting is down, but is that a problem? And the boys predict that Web3 will soon be dominated by a centralized player. Is that bad? Probably not.

This week's links:

Elon Musk and Twitter

YouTube to Launch Podcast Player

Podcasting Stats See First Drop

Tech Startup Doesn't Mention NFTs or Web3

Journalists and Personal Brands

The Hero - Movie

What Is the Metaverse?

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Direct download: 22-04-08-Episode-318.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Well, Joe and Robert are finally seeing their 10-year prediction come to fruition. It seems that just about every tech company out there is turning into a significant media company.

This week, the boys share the news about Hubspot's creator network, Wendy's does a Meta bacon fake, while a BAYC owner launches a bored restaurant. And...what's up with Vimeo and their pricing?

This week's links:

Hubspot's Creator Program

Vimeo Price Aches

Wendy's and Meta Partner on a Cheeseburger

BAYC Pop-Up Store

Big Money with a Small Audience

Jay Acunzo's Accountability Program

Understanding Web3

Tech Company Wins Oscar

Jeff Charney's New Gig

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Direct download: 22-04-01-Episode-317.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Yuga Labs gets $450 million, giving it a $4 billion dollar valuation. Robert is suspect whether the Bored Ape Yacht Club (BAYC) and CryptoPunks owner can drive that much value. Joe, of course, completely disagrees.

In other news, Time and Stella drop new NFT projects, while Morning Brew announces a series of in-person events.

Rants and raves includes an amazing Web3 piece from the New York Times and a rant about what channels Web3 creators will use to communicate with fans.

This week's links:

BAYC Gets $450 Million

Time Launches NFT

Stella Drops an NFT for Water

Morning Brew Launches Events

New York Times and Web3

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Direct download: 22-03-25-Episode-316.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this episode, the boys discuss the future of NFTs and content marketing, the mixture of HBO and Discovery, Web3 gimmicks and the normalization of podcasting.

Rants and raves include more Nielsen drama and Yuga Labs buying CryptoPunks.

Links this episode include:

HBO Max + Discovery

Instagram All-In on NFTs

Acura Launches New NFT Program

Lacoste Goes Metaverse with Minecraft

Podcasting Ads on Upswing

Nielsen Drama

Yuga Labs Buys CryptoPunks/Meebits

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Direct download: 22-03-18-Episode-315.mp3
Category:Content Marketing -- posted at: 4:00am EDT

After the launch of the very successful Disney+, mouse executives have decided to screw the entire thing up by offering an ad-supported streaming option. Good job!

One anonymous user just got an $8 million dollar loan backed by CryptoPunk NFTs. What does this mean for crypto and NFT marketing?

Netflix buys a game maker in news from the obvious, while the knitting community goes to threads over a content creator.

Rants and raves include a knock on Slack and quality Disney data.

Links this episode:

Disney's Ad-Supported Option

CryptoPunk Loan

Netflix Gaming Buy

Knitting.com Fail

Slack Platform Mess

Disney Data

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Direct download: 22-03-11-Episode-314.mp3
Category:Content Marketing -- posted at: 4:00am EDT

This week we discuss the Russia/Ukraine conflict and the impact on crypto and media coverage. M&A continues to go crazy as Epic Games buys Bandcamp. Elsewhere, Salesforce goes NFT and their employees revolt. And as expected, TikTok announces the move to 10-minute videos. What's next? Infinity.

Rants and raves include NFTs for access and a podcasting toy for white guys.

Links this Episode:

Attend CEX - Creator Economy Expo

Tweet regarding Russian Media

Russia's Propaganda Machine

Epic Games Buys Bandcamp

Salesforce Accounces NFT Cloud Service

SF Employees Protest NFT Service

TikTok Goes to 10 Minutes

Podcast on NFTs for Access with Mike Stelzner and Joe Pulizzi

Coinbase Super Bowl Ad Controversy

Podcast Toy for White Guys - SNL

h/t Tom Webster for the episode title.

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Direct download: 22-03-04-Episode-313_-_2.mp3
Category:Content Marketing -- posted at: 12:29pm EDT

In this very special #ThisOldMarketing episode, Joe and Robert take a deep dive into the Web3 universe. They cover:

- The evolution from Web1 to Web2 to Web3.
- The pushback against Web3 and tokens.
- Examples of what's working and what isn't.
- Opportunities for content creators.
- Short-term Web3 predictions.

Links this episode:

Go-to-market in Web3

JP Morgan Enters Web3

Coinbase and TRUST

Why Brands Need to Pay Attention to NFTs

Attend CEX - Creator Economy Expo

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Direct download: 22-02-25-Episode-312.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this episode Joe and Robert run through the Super Bowl ad winners and losers. There may be some surprises.

Spotify buys more and more podcast companies as it makes a business model shift. And Binance, of all companies, takes a $200 million dollar stake in Forbes.

Rants and raves include Andrew Davis' video prowess and a Web3 comparison to John D. Rockefeller.

Episode Links -

Coinbase Rocks the Super Bowl

Super Bowl Winners

Spotify Buys More

Binance and Forbes

Andrew Davis and Loyaty Loop

Register for Creator Economy Expo

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Direct download: 22-02-18-Episode-311.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The boys cover the ongoing Spotify/Joe Rogan saga, while Robert's new book title should be "Epic Marketing Rant."


The continuing soap opera at Spotify calls into question the editorial control needs of a platform. And yes, platform also means media company.

Buzzfeed outs the BAYC founders. Was this the right thing to do? And, really? Buzzfeed?

More than 50 percent of all ad spending in 2022 will go to three companies. Joe thinks we need to start supporting small, niche content creators.

And we have three company examples experimenting with the Metaverse. Well, not really.

In rants and raves, Joe comments about the ability to create IP and NOT own an NFT, while Robert delivers an epic rant around marketing measurement.

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Direct download: 22-02-11-Episode-310.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The Spotify/Joe Rogan situation seems to be gaining momentum as more musicians and podcasters dump the platform for Apple pastures.

Wordle wiggles seven figures out of the New York Times, while product analytics company Pendo went out and purchased themselves a media company as the M&A market heats up.

In rants and raves, Robert complains yet again about zero-party data. Joe comments on the early nature of NFTs, and begs Mark Ritson for more curiosity.

Robert's book recommendation: The Opposable Mind by Roger Martin.

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image: Getty Images

Direct download: 22-02-04-Episode-309.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Neil Young gives the finger to Spotify, while influencers and content creators fight for naming rights.


In today's episode, Neil Young takes a stand against Joe Rogan and Spotify. Will it work and does it matter?

And...right-wing commentator Joe Bongino gets booted from YouTube. Do they have the right, and what's the long-term play?

We discuss the meaning of influencers versus creators as McDonald's goes influencer, Trump Social goes searching, and Forbes gets into the creator economy.

And finally, Tom Brady launches his new crypto NFT project. Yes, we are going back to the year 2000.

In rants and raves, Joe raves about Andy Weir's new book, and Robert rants about Google and ad privacy.

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Direct download: 22-01-28-Episode-308.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this week's news, Microsoft buys Activision for $69 billion (are you kidding me?). Is this important and why should creators/marketers care?

There is a new bill on the hill about data and advertising. The only thing we know for sure is that first-party data is more important than ever. Get those emails ready to go!

Google/YouTube drops YouTube Originals. Can Google commit to anything? Was this a sound decision?

Joe raves about a Web3 chart and reviews the online battle for Web3 between Prof G and Packy McCormick. Of course, both Joe and Robert have a take. Robert then raves about Edelman's new trust report.

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Podcast image: Universal Pictures

Direct download: 22-01-21-Episode-307.mp3
Category:Content Marketing -- posted at: 4:00am EDT

This week, Joe and Robert cover The New York Times purchase of The Athletic. The good, the bad and the very ugly. All in all, we're thumbs up.

The Information says media valuations are down except for paid subscription models. True? Well, not really.

LinkedIn is going all newsroom. Will this finally be the move that vaults LinkedIn to B2B media king? Will their social audio feature help?

Oh...and Jake Paul launches a sports drink while a reality star sells her farts as NFTs (you can't make this stuff up).

In rants and raves, Joe comments on the Great Resignation and a big deal in NIL sports. Robert then goes old school with Harvard Business Review.

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Direct download: 22-01-14-Episode-306.mp3
Category:Content Marketing -- posted at: 4:00am EDT

All the wrong 2022 content predictions in one place.

From Robert -

- Content Marketing and Marketing Content Operations Merge This Year - and become overall MarketingOPS.
- Web 3.0 Stumbles with Security Concerns - But gets back on track.
- A Big Tech Brand - Buys One of the Big Media Brands...
- Data and Privacy actually become a thing in 2022.
- Talent Acquisition will be the number one priority for businesses.

From Joe -

- Multiple tech companies turn into large media enterprises.
- META develops a closed crypto community.
- Content marketers begin to learn the art of acquisition.
- Social tokens go big in 2022 and other crypto predictions

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Direct download: 22-01-07-Episode-305.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The boys review the content creation and content marketing stories that made 2021 amazing...or definitely one-of-a-kind.

Robert reviews:

- Mirror and the Ownership Economy
- The Subscription Economy
- News from Dennis Publishing
- Salesforce Launching a Streaming Service
- IBM's new spinoff

Joe reviews:

- Rented land in the news (Twitch and OnlyFans)
- Hubspot purchase of The Hustle
- The NFT Boom
- Clubhouse at $4 billion valuation
- Name/Image/Likeness from the NCAA

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Direct download: 21-12-31-Episode-304.mp3
Category:Content Marketing -- posted at: 4:00am EDT

A small investment group tries to pry Forbes away from a SPAC, while Buzzfeed's stock drops by 50 percent inside its shiny new SPAC.

What does this mean for media and content creators moving forward?

In the UK, the Advertising Standards Authority (ASA) says the Arsenal Football Club violated advertising rules with the launch of its $AFC token. (also, here's a great podcast overview from the BBC on tokens in the UK.)

Rants and raves include Joe's take on TikTok becoming the #1 web property on the planet, while Robert gives us this wonderful holiday poem.

 

Twas the Night Before Break by Robert Rose

 

’Twas the night before break, #TheStruggleWasReal,

No marketer rested easy, discontent did they feel.

 

Budgets and plans hung by email attachments,

In the hopes that VPs would approve their advancement.

 

Managers all sighed and climbed into their beds,

While visions of new podcasts danced in their heads.

 

She in Lululemon and I in Cowboys gear 

Had settled in for cocktails after a long, chaotic year

 

When online in my feeds, there arose such a clatter.

I sprang open my Chrome to see what was the matter.

 

Away to my tabs, I clicked on them post haste,

Tore open Google News to see just what we faced.

 

The headlines were filled with so much interruption –

A luster of clickbait o’er this holiday disruption.

 

When what to my marketer’s eyes should appear?

Nothing but omicron, crypto, stock crashes, and fear.  

 

Suddenly a noise came so lively and quick,

The voice I recognized could be only St. Nick!

 

With a whistle and a shout, he parked on my roof –

His self-driving Tesla couldn’t distinguish the route.   

 

As fast as Quibi proceeded to fail,

St. Nick jumped to his MacBook and opened email.

 

“Now budgets! Now plans! Now audits! Now tech!     

On process! On content! On calendars in check!” 

 

He flew ’cross the keyboard, dramatically smashed Send,

Gave us all our approvals, extending our content spend.  

 

He spoke not a word but held his hand to his ear

Listening for mail notifications across the world to appear.

 

Then laying his finger aside of his nose

He winked and said, “Tell it well, Robert Rose.”

 

St. Nick sprang to his Tesla, gave me a quick wave,

Then turned and confided, “Some plans even Ryan Reynolds can’t save.

 

“But for all the content marketing folk and for you,

I wish you good times in 2022.”

 

And then he flew off, with less noise than in Clubhouse

Waving off all the fear, the uncertainty, the doubts.

 

Then I heard him exclaim as he shifted into “gear,” 

“Happy Holidays to all and a Happy New Year!”

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Direct download: 21-12-24-Episode-303.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Peloton kicks off the show with one of the best real-time marketing examples of our time. Of course, helped by Ryan Reynolds.

Social media platforms continue to crush customers without warning. On Instagram, an Australian woman loses her @metaverse account for mysterious reasons. On Twitch, celebrity-streamer Hasan Piker gets banned from the site without one word from Twitch.

In acquisition news, Nike buys metaverse company RTFKT.

In rants and raves, Joe raves about Jay Acunzo's Unthinkable podcast about creator fear and differentiation, while Robert raves about the new digital wallet plugin, Unlock.

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Direct download: 21-12-17-Episode-302-2.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Joe kicks off the show with a special announcement...a new event called CEX - Creator Economy Expo. Joe is partnering with Brian Clark for this May in-person-only event.

As part of the show, CEX is launching their NFT project called CEX Never Ending Tickets. Only 100 are available.

Robert discusses new research about the growth in advertising, over the last year and into 2022. Is it real or are the numbers skewed?

M&A is taking off in the newspaper industry. But what is a newspaper anyway?

Marriott launches their new NFT program. Utility or gimmick? The boys agree that it's a marketing gimmick.

And cosmetic company Lush kills all social media content production. Good move?

In rants and raves, Joe rants about creating content on every platform and then discusses the state of inflation in the US. Robert rants about the lack of a 360 degree customer view and raves about Hollywood content production.

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Direct download: 21-12-10-Episode-301.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Special thanks to Gary Busey for his amazing introduction, to Pamela Muldoon for her sultry voice, and to JK Kalinowski for his design chops.

Welcome to a very special 300th episode of This Old Marketing. Big shout out to the sponsor of this episode, Parse.ly, who stepped up and supported this show when no one else would.

How does this show work?

Joe and Robert are going to take your questions - and we've assembled 10 of the finest and best questions -  yeah, pretty much the ones we felt like answering.  Some of them came through audio...and some of them came through our hashtag on Twitter...but all of them we assume came with love and affection. 

For those ten people who submitted questions: we'll be reaching out after the show to find out how to get you your prizes. As we mentioned, we're giving away a copy of Killing Marketing (either in print or in Kindle version) AND $50 in $TILT Coin.

We've separated the questions into two basic categories: industry trends and questions about us and the show.

INDUSTRY QUESTIONS SEGMENT

QUESTION #1

Our first question comes in two parts... The first part is via the Twitter Hashtag and it's from Dennis Shiao.

On this show for the last 300 episodes, you've advised us forever to not build our content house on rented land.  With Web 3.0 now facing us - is it possible that the entire concept of rented land goes away?

The second part comes from email - and is from José Delameilleure.

I am a free lance content writer from Belgium. I work in the niche of B2B IT, and usually in even deeper niches like Identity and Access Management, IoT, Artificial Intelligence,... In these niches, we are usually forced to use 'rented land' like LinkedIn to get our messages out. What can we do to claim our own piece of land and attract visitors to it? 

QUESTION #2

Our next question also comes via the Twitter Hashtag and is from Jared Opfer.

What business had the biggest miss in the last 12 months?  Who has the biggest opportunity in the next 12 months?

QUESTION #3

Our next question is from our friend Bernie Borges through the Contact Form on our Website.

I'm looking for examples of blockchain solutions for B2B and I don't see them. All the talk about brands planning their NFTs are B2C brands like Disney and Starbucks. What can B2B brands like HubSpot, Oracle and CMI do on the blockchain? Should they mint social tokens? Etc. What's your take?

QUESTION 4

The next question comes from Eddie Naranjo via the contact form on the site.

The question is given the current transition from Web 2 to Web 3 - which business model and tilt would you use to bootstrap a new business for a person who loves Wordpress design, content marketing, affiliate marketing and is really curious about crypto, NFTs and a way to tokenize products or services.

QUESTION 5

Our next question is the last in our industry space from Yen Yee  who asked this question via the hashtag on Twitter.

What is the current content marketing technology stack at CMI Content, The Content Advisory and The Tilt?

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QUESTION 6

Our question number six comes from Annie Schiffmann and it's our first audio question.

How has the show evolved over 300 episodes.  If I looked at episode 99, 199 and 299 how would you say the show has evolved?

QUESTION 7

The Next question is from Esben Johansen and comes via the Twitter Hashtag.

If you could add one thing to your fantastic book Killing Marketing what would it be?

QUESTION 8

The next question is from John Morgan and comes via the Email Contact Form.

Of all the trends that you've covered over the last 8 years, which has been the most surprising, and what has lasted that you didn't think would last?

QUESTION 9

Is another audio question - and it comes from our friend Ian Truscott.

What is your favorite cocktail?

QUESTION 10

Our last question comes from Rebecca and is through the Email Contact Us Form.

As you look out to the future of Content Marketing and Content Creators - what do you guys think you'll be talking about on your 400th episode?

Thanks to all our wonderful listeners for making this possible. We love you.

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Direct download: EPISODE_300.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this special Thanksgiving episode, Joe and Robert answer these seven questions:

1. What are we currently reading?
Joe is reading Snow Crash by Neal Stephenson. Robert is reading Unflattening by Nick Sousanis and Blockchain: Bubble or Revolution.

2. Most influential book of all time and why?
Joe's influential books are Think and Grow Rich from Napoleon Hill and Stranger in a Strange Land by Robert Heinlein. Robert's are Peter Drucker's Practice of Management, Levitt's Marketing Myopia, Awakening to Your Life's Purpose and The Alchemist.

3. If I wrote a new book right now, what would I write about?
Joe would write on the Web 3 Business Model for Content Creators or the sequel to The Will to Die. Robert would write about the wisdom worker.

4. Favorite/best TV show of the year.
No contest...Ted Lasso.

5. Favorite current gadget.
Joe likes the Ember Heated Coffee Mug and Robert likes Cometeer Coffee.

6. Biggest marketing trend of next 12 months.
Joe believes NFTs and the metaverse will be a fad for marketers, but the big trend will be content marketing M&A. Robert believes that powered-by-AI is on the rise.

7. Current marketing or content creation pet peeve?
Joe fighting the "do not build your content house on rented land" battle. Robert hates longer than needed blog posts or videos.

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Direct download: 21-11-23-Episode-299.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Is Disney going metaverse? Of course they are, but should they at this point? Joe and Robert discuss exactly what Disney needs to do (and, of course, they will be correct).

Miramax is suing Quentin Tarantino over his launch of "Pulp Fiction" NFTs. Joe believes there are major legal landmines here, while Robert believes it's all a marketing stunt.

Speaking of NFTs and marketing stunts, this Industry Dive article goes through what brands are doing now to take advantage of the NFT run. Phase 1 is all stunts and short-sighted marketing. Phase 2 will be all about utility.

Rants and raves include a DAO buying the US Constitution and Netflix's new power rankings.

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Direct download: 21-11-19-Episode-298.mp3
Category:Content Marketing -- posted at: 4:00am EDT

With three episodes until the amazing 300th This Old Marketing episode, Joe and Robert discuss the token as a subscription model. Specifically, what would the New York Times look like tokenized?

Walgreens goes big with content marketing and now has 87 people assigned to the content group. Is it a good strategy or do they need to go bigger?

Joe raves about the ENS token drop and creation of a DAO while Robert raves about what B2B companies need to do to adapt.

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Direct download: 21-11-12-Episode-297.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The big news of the week was Facebook's name change to Meta (for metaverse). But was the purpose of it to distract the The Facebook Papers?

Robert says yes, Joe says no, and Nike starts to create IP for Web 3.

In the continued platform wars, Google and Amazon start a war with Roku over search and data.

Joe raves about the Bankless podcast with Chris Dixon (a16z) about Web 3 and mental models, while Robert raves about Apple's publishing cloth.

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Direct download: 21-11-05-Episode-296.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Apple's new mobile privacy terms are creating problems for both Snap and Facebook. Twitter showed improvement. Spotify is shining.

eSports and entertainment company FaZe clan is doing a SPAC deal worth about $1 billion dollars US. Joe and Robert believe this type of content and incubator system has legs in the content marketing world.

Disney lowers Disney+ expectations. Can they compete with Netflix?

Rants and raves include a Robert rant - a CB Insights article on brands buying media companies (but not calling it content marketing). Joe raves about NFTs for content creators and Amazon KDP finally offers hardcover books.

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Direct download: 21-10-29-Episode-295.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In headline news, former President Donald Trump launches a right-wing social network called TRUTH, and does it inside a SPAC.

Financial services company PayPal sets to acquire Pinterest in what could be the biggest social media deal in over a decade.

And then there's Facebook. For a variety of reasons, Zuckerberg's company is set to rebrand under a new name, supposedly with a new mission around the metaverse. Zuckerland? ZikTok? Zinstagram?

The MarTech Alliance released a new report on the state of marketing technology. Robert breaks down the highlights of the report, and what marketing professionals need to do because of it. Get the report here.

In rants and raves, Robert rants about Advertising Week. Once again, nothing on content marketing. Plus, a four-week rant continues here. Joe raves about this definition of NFTs.

This Old Marketing can be found on Twitter at #ThisOldMarketing.

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Direct download: 21-10-22-Episode-294.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Meredith's sale says big things about the future of media. Joe and Robert break down the what and why.

Axios says that the creator economy is failing. Why? Because the platforms aren't giving out enough? Because there are big winners and some losers?

The creator economy is a huge success. Change the perspective a bit and see.

Justin Blau has developed a new NFT marketplace for musicians. Could this be the future business model for content creators?

Rants and raves include a huge rave on the Sugar Factory and a continued rant on the lack of calling the practice content marketing.

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Direct download: 21-10-15-Episode-293.mp3
Category:Content Marketing -- posted at: 4:00am EDT

This week, Joe and Robert discuss the outage heard around the world...Facebook. What does it mean for marketers and creators?

At the same time, Facebook is dealing with whistleblower allegations on the Hill.

Well, Facebook's stock tanked and worries surrounded the tech giant.

Could Facebook have planned all this? The answer is, maybe. Joe and Robert discuss a number of Facebook conspiracy theories that actually make some sense (if you are drunk or high), from a PR switcheroo to an attack against SNAP and TikTok.

In other news, Chase buys Zagat...with a Chase credit card.

Rants and raves include an in-depth look at YouTube for creators from MatPat and Playboy's strategy takes a turn.

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Direct download: 21-10-08-Episode-292.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this very special Content Marketing World episode, Joe and Robert break down their 2021 keynote presentations, talking about the opportunities in the creator economy, for content entrepreneurs and for content marketing professionals.

Some strategies discussed include:

- Moving from rented to owned land.
- The opportunity in email.
- Trends in social media.
- Social tokens, NFTs and DAOs.
- Content marketing mission statements and more.

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Direct download: 21-10-01-Episode-291.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Ted Lasso win's multiple Emmy's. Let's talk about that for 20 minutes please.

McKinsey launches a new content marketing program targeting (of all things) kids. Does it play?

Sports Illustrated launches a partnership with 888 for a new sports gambling site. Good or bad move?

Is there an opportunity to purchase small, digital communities? Heck yes.

And...Is F* You Pay Me the real deal?

Rants and raves include Chipotle's new content creator program and Robert's rant on marketing measurement.

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Direct download: 21-09-24-Episode-290.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Financial and tax services company Intuit ties the knot with Mailchimp, showing clearly that Intuit is trying to corner the SMB audience market.

Opensea, the eBay of NFTs, has an issue with insider trading. Joe and Robert use the time to talk about new NFT projects and what they are good for.

Clubhouse hires a publisher. Robert is still bearish. Joe takes a wait-and-see approach.

And CMO optimism is higher than ever. Are they right?

Rants and raves include a DAO powerpoint rave from Joe, while Robert gushes over a new trust survey.

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Direct download: 21-09-17-Episode-289.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Joe and Robert go into deep analysis on Rand Fishkin's latest post on the difficulty of being a web content creator.

Twitter launches a new product, Communities. Robert doesn't like it and Joe thinks Twitter should just buy Discord.

In rants and raves, Robert raves about Matthew Sweezey's First-Party Data chart, while Joe strongly disagrees with Seth Godin's take on NFTs.

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Direct download: 21-09-10-Episode-288.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In acquisition news, Mailchimp could be sold to financial services company Intuit for $10 billion. What does this mean for the future of marketing and finance?

The New York Times did a story on Li Jin (from creator economy and passion economy fame). What happens when the audience gains equity access with the content creator?

And...Spotify has started to remove their podcasts from other players while Amazon seeks to dominate digital radio.

In rants and raves, Robert comments about CMO terms and Joe raves about the Savannah Bananas.

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Direct download: 21-09-02-Episode-287.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The NSFW sharing site OnlyFans does an about face after outlawing sexual content the previous week. What can content entrepreneurs learn from all this?

Vanity Fair believes that creators are in trouble either way.

Axel Springer buys Politico and Protocol this week, showing that a content site can be created and then sold in less than two years.

And, in maybe the biggest news of the week, Spotify opens up paid subscription options to all U.S. podcasters.

Joe raves about Patreon Jack Conte's presentation on Adjusting Your Package, and rants on The Verge's coverage of Joe Rogan losing influence. Robert rants about CMO influence and raves about the Val Kilmer Documentary.

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Direct download: 21-08-27-Episode-286.mp3
Category:Content Marketing -- posted at: 4:00am EDT

A detailed analysis of Red Ventures. The media empire looks like the future of all companies. The boys discuss why.

Future buys most of Dennis Publishing. Yes, the acquisition party continues. Is it time for you to get in on the action?

And the New York Times finally release their Substack killer. But will it actually work?

Robert raves about the T Brand launch of "Soul of Us" and rants about bad data. Joe raves about Hubspot co-founder Dharmesh Shah's interview on "My First Million".

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Direct download: 21-08-20-Episode-285-5.mp3
Category:Content Marketing -- posted at: 8:24am EDT

Breaking news as Salesforce announced the launch of Salesforce+ (of course) in quest to become the Netflix for business content.

Rants and raves include Joe raving about the BABA Summit in Chicago and the power of communities, and Robert rants about headlines that really mean nothing at all.

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Direct download: 21-08-13-Episode-284.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The boys kick off the show announcing NFT marketplace OpenSea's big revenue move in the last few weeks. Is Robert coming around the idea? Joe thinks so.

The Gap's Athleta launches AthletaWell, a content marketing loyalty play in the leisureware space. A good move, but an even better move to capture first-party data.

Facebook will show its first movie, while Amazon pools its resources to become one of the biggest media distribution companies in the world.

And digital media adoption overtakes traditional media for the first time, but there is a huge missed opportunity that no one is seeing.

In rants and raves, both Joe and Robert rant about the coverage of the Olympics, while Joe recommends the Olympic coverage from Snoop Dogg.

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Direct download: 21-08-6-Episode-283.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Joe and Robert digest the breaking research from The Tilt on the state of the content entrepreneur. What makes them successful? How long does it take to build an audience? How do they make money?

Apple, Google, Microsoft and Facebook all release amazing earnings totally almost $100 billion for the quarter. What's next for these most profitable tech companies?

After finally taking suggestions from Joe and Robert, Netflix launches into physical retail. It's about time.

And Spotify moves to dominate the podcast space. Will it work?

Rants and raves include a shout out to Marketing Dive, YouTuber Miles Beckler, and Dax Shepard breaking down crypto.

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Direct download: 21-07-30-Episode-282.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Clubhouse is back. Maybe.

The social audio app is now open to the world, and has gained 10 million new downloads in the past two months. Joe thinks there is a chance. Robert thinks that Clubhouse as a feature only will fail.

Zoom launches On Zoom. Frankly, this could be big, and positions Zoom as a clear leader in the video creation and event space.

Substack is getting into the podcast game...big time. Is this a good move or just clutter?

Everyone is after the 50 million estimated content creators.

In rants and raves, Joe raves about this Patreon interview and is concerned about the WSJ report on TikTok's algo. Robert comments once again on Ad Tech.

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Direct download: 21-07-23-Episode-281.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this episode, Joe and Robert break down the future of NFTs in marketing, lead by Gary Vaynerchuk's partnership with Budweiser.

TikTok's parent ByteDance goes full Amazon B2B by launching BytePlus, the product version of their AI algorithm. Joe and Robert both believe this is going to be the next greatest thing in marketing tech.

Printed books soar, but is the new opportunity really in print magazines?

And finally, the advertising market is booming, but not by the normal players.

In rants and raves, Joe raves about the GQ feature of Jason Sudeikis and rants about Loki. Robert rants about mainstream marketing media talking about marketing spend going down, when they have absolutely no idea they are using the wrong metrics.

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Direct download: 21-07-16-Episode-280.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In breaking news, MEL magazine is sold by Dollar Shave Club and will begin again in a few months. Joe and Robert discuss why content entrepreneurs should work on exit planning and marketing directors need to focus on M&A.

Is every company a fintech company? Probably not...but the options for content creators to monetize have never been greater. Joe and Robert discuss all the options.

And here comes TikTok! The Chinese social media platform launched a Cameo competitor, hosted one of the largest live streams ever, and now Instagram is shaking a bit.

In rants and raves, Joe comments on the NIL movement that is just starting, and Robert complains about the fear being caused over the "quitting crisis."

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Direct download: 21-07-09-Episode-279.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The boys launch the show discussing the NCAA's new ruling that college players can be compensated for their image and likeness.

While we don't know exactly what will happen, we do know that athletes from every sport will be developing out their audience-building strategies as of yesterday.

In other news, experiential events are on the rise (of course), but are brands throwing out the digital bathwater and missing a huge opportunity?

And Buzzfeed finally gets to go public through a SPAC. What's next? About 1,000 M&A deals.

Roberts rants about Google's play with cookies, and raves about Budweiser's new commercial. Joe raves about the Amazon/Wondery purchase of the Smartless podcast.

This week's podcast sponsor is MarcomGather.

With MarcomGather you can quickly centralize assets, eliminate unorganized file storage, and best of all - never lose track of your files again. Experience MarcomGather free for 30 days at https://marcom.com/tom/. [and please use this link...it helps us at This Old Marketing]

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Direct download: 21-07-02-Episode-278.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The Information estimates that last year's creator economy take is about $2 billion dollars. Does it have room to run?

CNBC and The Drum cover content marketing like it's a brand new thing, while American Express ditches their Departures print magazine for the web's greener pastures.

And podcasts continue to go big, now accounting for over $1 billion in advertising revenues.

Rants and raves include Drew Barrymore's new print magazine and Cristiano Ronaldo's spat with Coca-Cola.

This week's podcast sponsor is MarcomGather.

With MarcomGather you can quickly centralize assets, eliminate unorganized file storage, and best of all - never lose track of your files again. Experience MarcomGather free for 30 days at https://marcom.com/tom/. [and please use this link...it helps us at This Old Marketing]

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Direct download: 21-06-25-Episode-277.mp3
Category:Content Marketing -- posted at: 4:00am EDT

After more than 50 years, American Airlines decided to shutter its print magazine American Way. Good decision? Not a chance. Based on data? Probably not.

Americans have hit fatigue status when it comes to Video on Demand (VOD). Is this a short-term blip or will things continue to heat up?

Spotify launched its Clubhouse-competitor Greenroom this week. The boys discuss who will win the social audio wars.

And finally, Netflix launched a merchandise home on the web. The problem is it doesn't really sell anything.

Rants and raves include Link-in-Bio startups, which really isn't a thing and how big tech is taking over the creator economy.

This week's podcast sponsor is MarcomGather.

With MarcomGather you can quickly centralize assets, eliminate unorganized file storage, and best of all - never lose track of your files again. Experience MarcomGather free for 30 days at https://marcom.com/tom/. [and please use this link...it helps us at This Old Marketing]

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Direct download: 21-06-18-Episode-276.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Apple unveiled their new privacy policy this week. Among the features is an ability not to track open rates in email newsletters. The boys think this is bad for ecommerce and advertising and good for long-form email newsletters.

Facebook announced their Substack killer, called Bulletin, in their fight to slowly manipulate more content creators to the platform.

And of all the new products Twitter has announced, the first one to launch is Twitter Blue, a program that will do not one bit of good for anyone (not that we're opinionated or anything).

Rants and raves include a rant from Joe on Facebook's new watch. Robert raves on Bo Burnham's new Netflix show, called Inside

This week's podcast sponsor is MarcomGather.

With MarcomGather you can quickly centralize assets, eliminate unorganized file storage, and best of all - never lose track of your files again. Experience MarcomGather free for 30 days at https://marcom.com/tom/. [and please use this link...it helps us at This Old Marketing]

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Direct download: 21-06-11-Episode-275.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this episode, Joe and Robert start by dissecting the employment move back to offices. Is this a meaningless blip or will marketing and content creation be altered forever?

Is the future of media podcasts and newsletters? Axios sure thinks so. While it's an amazing and growing model, both Joe and Robert feel there is an opportunity to zag.

Discord does a rebranding. Is there a new CMO or will there be a buyout? The boys think both.

And Donald J. Trump announces that his blog will die and he'll move back to social media. From rented land to rented land? Not the best media strategy.

In rants and raves, Robert raves about the Salesforce 360 movement, while Joe comments on Google knowledge panels.

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Direct download: 21-06-04-Episode-274.mp3
Category:Content Marketing -- posted at: 6:00am EDT

Decentralized publishing is starting to become "a thing" with the launch of Mirror.xyz, a site for writers built on top of a crypto economy.

And yes, creator coins are a thing. The tokenization of everything is happening and content creators sit at the center.

Twitter is on the move, finally getting back to the blue verification mark (get yours now). But in bigger news, Twitter is testing out its Super Followers program, which may very well be a game changer.

And are celebrity podcasts really that bad? The short answer? Yes.

In rants and raves, Robert comments on John Oliver's latest on sponsored content, while Joe passes on the sad news of another social media platform killing.

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Direct download: 21-05-28-Episode-273.mp3
Category:Content Marketing -- posted at: 6:00am EDT

At almost the same time AT&T announced that their WarnerMedia buy was a mistake, Amazon seems close to picking off MGM Studios. Why is everyone except telecom companies figuring this out?

And then, there's TheSkimm, which is going shopping for a buyer that is NOT a media company.

Big launch week for Pinterest, which adds a live event component, and Twitter, which doesn't quite get their subscription program right.

And finally, is everything turning into paid subscription?

Rants and raves includes Joe's rave about Coinbase's media house launch, while Robert rants about how some companies are out to destroy our reputations and that AI isn't quite there yet.

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Direct download: 21-05-21-Episode-272.mp3
Category:Content Marketing -- posted at: 6:00am EDT

Social audio company Clubhouse finally launches in Android, but faces an uphill climb around moderation and trolls.

Hubspot makes a brilliant move in starting a podcast network. Could it be a glorified sponsorship package? Possibly. But it's still brilliant.

And we finally know why YouTube has been fiddling with their short-form video advertising...they are launching a $100 million dollar creator fund for short-form video creators. There you go.

And yes, social media platforms are starting to look the same. Who could be the winner? The boys think Twitch.

Joe's commentary includes book publishers working to establish direct-reader relationships. Robert rants about making a big deal about CMO term length, and raves about Signal's outing of Facebook.

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Direct download: 21-05-14-Episode-271.mp3
Category:Content Marketing -- posted at: 6:00am EDT

Verizon changes course again by selling off AOL and Yahoo to Apollo. Joe and Robert think they'll purchase both back for more at a later date.

Rumors are swirling that Netflix may buy Discovery. Smart move considering how much Netflix is paying for original content these days.

And we've seen the future and it is Food52 with their purchase of Dansk.

Twitter Spaces moves aggressively into Clubhouse's turf, but Joe thinks the online event business should be shaking right now. Robert still can't get a Spaces invite though.

And of course, the boys argue about NFTs, including Kevin Smith's NFT sale of his upcoming movie and Gary Vee's NFT launch that includes a super conference. You know what they say about the first through the wall? They get bloody!

Raves include content's role moving to the CMO, and how SMS/texting might actually be a solid content distribution choice with examples from Taika and Great Jones.

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Direct download: 21-05-07-Episode-270.mp3
Category:Content Marketing -- posted at: 6:00am EDT

In this week's news, Neutrogena and Old Spice release the details on the creation of their internal brand studios. Is this Marriott all over again or something different? The answer is in promotion and audience building.

More acquisitions are in the works, as friend of #ThisOldMarketing Jay Acunzo sells his podcast. Are more to come?

Investors are getting into the content creation game by purchasing equity in shows and enewsletters, but is this good for creators?

And Robert (again) asks, is Clubhouse dead? Robert says yes while Joe thinks the jury is still out.

Rants and raves include Robert's Adobe rave (and big opportunity) while Joe rants about rented land and YouTube.

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Direct download: 21-04-30-Episode-269.mp3
Category:Content Marketing -- posted at: 6:00am EDT

Is the biggest part of a paid advertising budget with influencers now? The boys think not.

Science seems to think that the web can survive without advertising. If so, there are huge opportunities for ungated media sites. And...it really doesn't matter what browser you advertise on.

In social audio news, Discord launches their own Clubhouse. So will Facebook. And with Microsoft not buying Discord, who will?

Breaking news: Apple will offer revamped podcast subscriptions and help drive podcaster revenue. Good? Probably not for the creator middle class.

In rants and raves, Robert comments about Apple's big iOS launch, while Joe talks about being indispensable. In M&A news, the Seven Lakes Insider sells to The Pilot newspaper.

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Direct download: 21-04-23-Episode-268.mp3
Category:Content Marketing -- posted at: 6:00am EDT

DraftKings hires a chief media offer, kicking off their formal program for content marketing and into actually buying media companies.

The latest Pew social media research is out. What do we think? Facebook might be in trouble. Oh, and Americans hate social media but are addicted to it.

The boys also discuss a rather lengthy article about the staying power of Clubhouse. Can the thrill continue?

And mostly rants this week. Joe rants about YouTube's creator newsletter while Robert rants about IBM's new spinoff and P&G's Chinese data mystery.

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Direct download: 21-04-16-Episode-267.mp3
Category:Content Marketing -- posted at: 6:00am EDT

Well, there's a new Facebook data leak, and Facebook is blaming users instead of taking responsibility. The good news? Facebook is updating their feeds so you can have more of what you want. Will it matter? Probably not.

Clubhouse, the social audio unicorn, is now speculated at being worth $4 billion dollars. Robert thinks less. Joe thinks more.

Clubhouse is also adding creator payment options. Robert is still not happy.

Joe raves about Topps Trading Cards announcement that they are going public via SPAC, while Robert slams on The Drum for possibly the worst article ever written.

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Direct download: 21-04-09-Episode-266.mp3
Category:Content Marketing -- posted at: 6:00am EDT

I know, it's hard to believe, but Episode #1 of This Old Marketing still has not sold yet as an NFT. Maybe you forgot? You can bid on it here at Opensea.

The social audio battle continues this week, with Spotify buying social radio player Betty Labs, while LinkedIn is about to release their own version of Clubhouse.

And guess what? Medium is pivoting again. This time, they are looking at a Substack model.

Rants and raves include a rant from Joe about Substack's $650 million valuation, while Robert rants about marketers only focusing on numbers.

This week's sponsor: Dialogue

Ecommerce businesses are faced with intense competition to lure shoppers into their web shops. Once those shoppers have finally arrived – thanks to expensive marketing and advertising campaigns – the ‘battle has just begun’. Now you need to keep your shoppers engaged and interested, providing them with a shopping experience that is personalized and, yes – fun! – in order for them to fill their cart and check out, rather than bounce away to competitors. It’s a tall order, and ecommerce businesses need all the help they can get. Enter Dialogue, an AI-powered personalization platform that autonomously creates the ideal buyer journey for every shopper, in real time. Dialogue peppers the buyer’s journey with highly engaging interactions. The AI engine meets the shopper in every point of the journey with personalized product recommendations and relevant content that perfectly fit the shopper’s intent and browsing patterns to hit all the coveted ecommerce KPIs: increased average order value, conversion rate, time on site, and retention. Dialogue’s secret sauce is its conversational and witty tone that engages shoppers and elevates their experience.

https://nowdialogue.com/

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Direct download: 21-04-02-Episode-265.mp3
Category:Content Marketing -- posted at: 6:00am EDT

Bid on the first This Old Marketing NFT - Episode #1 now...proceeds going to charity.

In this episode, Verizon announces the launch of a robust Yahoo Plus. All we can say is "ouch."

Roku continues its Quibi-filled dominance by announcing a marketing services group that might actually work.

The New York Times puts down its virtual foot on reporter side gigs. The boys wonder how that happened.

And finally, MEL magazine from Dollar Shave Club goes belly up...but can you actually sell a custom magazine? I guess we will find out.

In rants and raves, Joe raves about Microsoft's decision to buy Discord, while Robert comments on NBC's new platform, NewsPassID and how the big three continue to steal almost all advertising dollars.

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Direct download: 21-03-25-Episode-264.mp3
Category:Content Marketing -- posted at: 6:00am EDT

The Oscars are back and guess what? Netflix absolutely crushed it (and yes, we called it years ago).

Facebook is launched a new creator model for writers and journalists that is truly seductive, and will work for inhibiting creators from developing out their own platforms.

In NFT land, Charmin has developed an NFT(P) that is sure to kill the entire NFT market (kill as in bad, not good).

In rants and raves, Joe raves about Google's career certificate program launch while Robert rants about AT&T and net neutrality.

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Direct download: 21-03-18-Episode-263.mp3
Category:Content Marketing -- posted at: 6:00am EDT

After a royal analysis courtesy of Robert, the boys dissect Disney's subscription program as they hit over 100 million paid subscribers worldwide.

The conversation pivots to NFTs (non-fungible tokens), as they discuss Seth Godin's latest blog post about the negatives of NFTs. Robert sides with Seth. Joe thinks Robert should take a ride to the old folks home. Regardless, creator business models are changing.

Oh, and as the conversation was happening, Beeple sold his NFT for over $60 million dollars.

Robert raves about Zapier buying Makerpad and rants about IAB's new plans. Joe rants and raves about event companies divesting their media properties.

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This week's sponsor: accessiBe

accessiBe, the company that conducted the research discussed on the show, offers an automated, AI-based accessibility solution and ongoing monitoring for websites of all sizes. Hands free, affordable and ever-lasting, ensuring your website is always accessible for people with disabilities and protecting you from legal action.

Get an accessibility test on your website here.


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Catch past episodes show notes at ThisOldMarketing.site.

 

 

Direct download: 21-03-11-Episode-262.mp3
Category:Content Marketing -- posted at: 6:00am EDT

To kick off the show, Joe and Robert detail their "advanced" Clubhouse experience (likes and dislikes) and why it may have legs.

And did you check out the Tom Cruise deepfakes?

Roku buys Nielsen's Advanced Video property, and increases its chances to corner the personalized TV advertising market.

Axios details the ever-increasing amount of gambling properties getting into the content marketing game.

Twitter does a Twitch and plans to launch a "Super Follows" program, which will most likely integrate into Twitter Spaces.

And finally, Facebook launches a huge ad campaign against Apple's privacy restrictions. Can anyone say Philip Morris?

In rants and raves, Joe discusses Wall Street Bets move to decentralization and Kings of Leon's new NFT while Robert rants about Google's privacy bomb.

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This week's sponsor: Exceed.ai

It is a known, and sad, fact that SaaS companies spend a not-so-small fortune on lead gen. CRMs are clogged with leads that, truth be told, get very little attention, usually in the form of nurture automation, a.k.a. pre-defined email sequence. The result? Few leads are converted and qualified into SQLs. Money spent goes to waste as sales team don’t have the capacity to properly qualify leads resulting in cold to lukewarm leads being pushed to sales calls just to ‘fill in the quota’, so to speak. This time, it’s time that’s wasted. You know where this is going… there must be a better way... Enter Exceed, intelligent AI that autonomously and automatically nurtures and qualifies leads. Exceed digs into your CRM and starts engaging leads in two-way conversations via email, website chat and text messages. The interactions are wholly conversational and personalized based on user and historical data. Once the AI qualifies a lead it independently books a sales call with the relevant sales rep and – immediately – goes back to qualifying more leads. 

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Direct download: 21-03-04-Episode-261.mp3
Category:Content Marketing -- posted at: 6:00am EDT

In headline news, Facebook makes a deal with the Aussie press, doing exactly what we said they would do last week. At the same time, Facebook commits to $1 billion for the news industry. A generous gift or more of the same from Facebook?

Macy's media network is taking off to a tune of more than $35 million. Can their business model be saved? Robert and Joe believe the opportunities are great in number.

Print is back again, while the great ad tech consolidation is upon us.

Rants and raves include social money creator tokens from an Oregon-based band and the worldwide web is ending as we know it.

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This week's sponsor: accessiBe

accessiBe, the company that conducted the research discussed on the show, offers an automated, AI-based accessibility solution and ongoing monitoring for websites of all sizes. Hands free, affordable and ever-lasting, ensuring your website is always accessible for people with disabilities and protecting you from legal action.

Get an accessibility test on your website here.
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Catch past episodes show notes at ThisOldMarketing.site.

 

Direct download: 21-02-25-Episode-260.mp3
Category:Content Marketing -- posted at: 6:00am EDT

This week Joe and Robert cover the big news that, after the passage of a media bargaining law, Facebook bans all media companies from its app. Shock abounds, with a number of sites that are "not" media companies being affected.

YouTube tries to be more like TikTok and Snap and launches a number of "short-video" strategies.

And news from the passion economy with the launch of Li Jin's Atelier Ventures, a $13 million fund to support content creators and content creator tech.

Rants and raves include Joe's take on non-fungible tokens (NFTs) and Robert's commentary on how tech companies are taking over higher education.

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This week's sponsor: accessiBe

accessiBe, the company that conducted the research discussed on the show, offers an automated, AI-based accessibility solution and ongoing monitoring for websites of all sizes. Hands free, affordable and ever-lasting, ensuring your website is always accessible for people with disabilities and protecting you from legal action.

Get an accessibility test on your website here.
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Catch past episodes show notes at ThisOldMarketing.site.

 

Direct download: 21-02-18-Episode-259.mp3
Category:Content Marketing -- posted at: 6:00am EDT

It's our annual "rip apart the Super Bowl ads" show, which may not mean much since viewership sank to a 15-year low.

Twitter announced stellar earnings, including a possible subscription plan roll out. In addition, Twitter is getting aggressive with Spaces (their Clubhouse competitor). Facebook's getting into the mix as well. How much time does Clubhouse have? Will it survive?

Niche media companies (like Allrecipes) are all the rage. Even the New York Times is launching a newsletter for kids.

Rants and raves include how New York Times is doubling down on its email newsletter model, while the Atlantic and Salesforce partner on a Black-history project.

Catch past episodes show notes at ThisOldMarketing.site.

Direct download: 21-02-11-Episode-258.mp3
Category:Content Marketing -- posted at: 6:00am EDT

Twitter was abuzz this week when Hubspot announced their purchase of newsletter/small-business media company the Hustle. Terms of the deal were not disclosed. That said, everyone is very happy (except tech companies and traditional media).

Clubhouse, now worth a billion dollars, says it's getting into the subscription game. Good idea? Maybe...but a better idea for Twitter.

The boys go in-depth on the future of social audio. Joe is high on the idea...Robert is meh at best.

Rants and raves includes Tim Cook's war on Facebook and how the Columbia Journalism Review is uber bias.

Catch past episodes show notes at ThisOldMarketing.site.

Direct download: 21-02-21-Episode-257.mp3
Category:Content Marketing -- posted at: 6:00am EDT

The big news of the week was Twitter buying Revue, a Substack competitor that launches Twitter into the subscription business.

What could save or kill the media business? SPACs! Media SPACs are off to a roaring start for 2021, with no end in sight.

Rolling Stone does a Forbes and starts a pay-to-play "culture" council, further destroying the once-great media brand, while Clubhouse becomes a Unicorn and is the big social media craze of the year (so far).

Rants and raves include Robert's rave about a Google Analytics competitor while Joe raves about wallstreetbets taking on Wall Street.

Catch past episodes show notes at ThisOldMarketing.site.

Direct download: 012821-256.mp3
Category:Content Marketing -- posted at: 6:00am EDT

Forbes announced the launch of their own version of Substack, a paid newsletter program driven by independent writers.

As the war for content creators heats up, rumors swell around Apple launching a podcast-plus subscription program to compete with Spotify for exclusive (and walled off) audio content.

And as the fight for creators continues, media companies begin to decide who owns the RSS feed as media consumption hits over 70 hours per week in the United States.

Robert rants about a Martech announcement that means absolutely nothing, while Joe raves about Disney's acquisition strategy and Netflix investing $20 billion in content.

Catch past episodes show notes at ThisOldMarketing.site.

Direct download: 21-01-21-Episode-255.mp3
Category:Content Marketing -- posted at: 6:00am EDT

This week on This Old Marketing, Joe and Robert cover Amazon taking down Parler. Does it tell us anything about free speech?

And, while that was happening, someone scraped all Parler's data.

The run on music archives continues, with OneRepublic's Ryan Tedder getting a boat load of cash for songs we've never heard.

How does the media rebound? By becoming human again of course.

Axios launched a 10k subscription product to help brands communicate better internally. They may not have priced it high enough.

And as a cake topper, over 1,000 brands unknowingly ran ads against articles promoting conspiracy theories. We are shocked.

In rants and raves, Joe raves about Mr Beast's origin story, while Robert gushes over Edelman's Trust Barometer.

Catch past episodes show notes at ThisOldMarketing.site.

Direct download: 21-01-14-Episode-254.mp3
Category:Content Marketing -- posted at: 6:00am EDT

In episode 253 of This Old Marketing, Joe and Robert kick off the show with Roku's possible purchase of Quibi content (yes, that Quibi). Roku, whose stock has appreciated over 1,000 percent in just a few years, is taking its playbook directly from the Netflix content model.

There is a podcasting gold rush and it looks like it may turn out to be a two-company party (Amazon vs. Spotify). But the opportunity isn't just podcasting, but all audio content. 2021 may be the year of text to audio.

Media and content purchases went crazy this week, with MARQUE buying Closet Full of Cash, Sykes buying The Penny Hoarder, and Wyndham Destinations buying Travel + Leisure. Is this just the start? Uh...short answer is yes.

Rants and raves include a movement from monthly to quarterly subscriptions and Joe's call for another look at print media. Robert discusses the implications of the new Clubhouse social media app and the case for two spaces after a period.

This week's sponsor: CXL Institute

Catch past episodes and episode show notes at ThisOldMarketing.site.

Direct download: 21-01-07-Episode-253.mp3
Category:Content Marketing -- posted at: 6:00am EDT

This Old Marketing will never be the same. This episode is taken over by Jay Acunzo, who goes inside how the podcast is made, including the early days, the process and the minimal success (and major failures) of Pulizzi and Rose.

Special thanks to Jay for spending one agonizing hour with This Old Marketing. Find Jay at 3 Clips with Jay Acunzo (podcasters take you inside their best work) and Growable Shows -- Jay's course on show development and growth for marketers.

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Direct download: 20-12-16-Episode-252v2.mp3
Category:Content Marketing -- posted at: 6:00am EDT

In this episode, the FTC sues Facebook for illegal monopolization. Thanks Captain Obvious!

For decades, as newspapers declined, local news suffered. The University of Kansas found a solution, but Joe and Robert feel corporate dollars could be the real savior.

KFC launches a Lifetime mini-movie starring Mario Lopez. Joe and Robert simply can't wait to see it.

Substack is on fire! More and more journalists and reporters are flocking to the email subscription platform. Is this a good thing?

A 2020 "year in review" finds that audio wins, paid subscription busted out, and email remains the first-party data champ.

Robert raves about Bob Dylan's $300 million dollar content sale and comments on Frameworks and Flywheels. Joe rants about Polska Press being purchased by an organization owned by the state.

This Week's Sponsor: Content Marketing University

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Direct download: 20-12-11-Episode-251.mp3
Category:Content Marketing -- posted at: 1:04pm EDT

In this special Turkey Day episode, Joe and Robert cover some touchy brand communication issues, including how some brands like Oreo and Snickers are having fun with Twitter's "disputed claims."

In addition, the boys spend plenty of time talking about how "the vid" has accelerated major changes in content marketing and e-commerce media.

This Week's Sponsor: Content Marketing University

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Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

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Direct download: 20-11-19-Episode-250.mp3
Category:Content Marketing -- posted at: 8:00am EDT

Morning Brew sells its email subscription juggernaut for $75 million, building the email newsletter model for all the follow.

The New York Times digital subscription business goes boom boom, while text-to-speech is the next big thing you've never "heard" of.

And Beyonce decides to form a huge content partnership with Peloton instead of being interviewed on the This Old Marketing podcast.

Robert raves about Philip Kotler's new blog and Adobe acquiring WorkFront. Joe raves about Netflix starting a programmed channel and how Twitch is not just for gamers anymore.

This week's sponsor: Content Marketing World (on demand)

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Direct download: 20-11-12-Episode-249.mp3
Category:Content Marketing -- posted at: 1:18pm EDT

Yes, the big marketing predictions episode if finally here.

Joe and Robert answer:

- What will happen to the martech industry?

- What big names will be bought and sold in 2021?

- Who wins in content marketing...and who loses?

- What does the future of in-person events look like?

And don't worry...they cover the news as well...with a (probably final) Quibi update, as well as a great case study from The Dodo.

This week's sponsor: Content Marketing World (on demand)

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Direct download: 20-10-29-Episode-248.mp3
Category:Content Marketing -- posted at: 1:34pm EDT

The boys kick off the show with highlights from the just finished Content Marketing World 2020.

The streaming wars have begun. Disney has committed to it. Amazon and Apple are dabbling in it. But Netflix owns it. An AMC purchase (who might run out of cash by the end of the year) could be how it levels up.

In other news, Facebook is the most distrusted social media platform (go figure), and Yelp adds a new "racist behavior exists here" component (which could be good but could also go wildly wrong).

Robert has a new Quibi update (it's not good for Quibi) and raves (and rants) about Kraft's new commercial.

Joe raves about Amazon's new print catalog and believes Juggernaut has it figured out when it comes to email newsletters.

This week's sponsor: Content Marketing World (on demand)

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Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

 

Direct download: 20-10-15-Episode-247.mp3
Category:Content Marketing -- posted at: 1:09pm EDT

In this very special episode, Joe and Robert talk about Content Marketing World's 10 year anniversary, the changes in content marketing, and what should happen to the industry.

News stories include TikTok's sale. Will it go through and when will that be? In addition, it looks like Google is going to bail out the entire publishing industry.

And, of course, the boys discuss who is going to win the Cowboys/Browns game and what's on the line.

This week's sponsor: Content Marketing World

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Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

Direct download: 20-10-01-Episode-246b.mp3
Category:Content Marketing -- posted at: 5:00pm EDT

The TikTok/Oracle deal comes under scrutiny, but both Joe and Robert think the deal with absolutely go through, especially while TikTok's numbers continue to grow.

Facebook is getting in the email marketing business. Will they buy a business or consumer-side email marketing company, or go organic?

The Taboola/Outbrain deal is off the table. The boys discuss why this happened and what's the future for the tech.

And why are Google results always so old? Ryan Law discusses why businesses need to look at the second-mover advantage of search results.

In rants and raves, Joe applauds the new Accidentally Wes Anderson book, while Robert laments zero-party data.

This week's sponsor: Content Marketing World

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Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

Direct download: 20-09-17-Episode-245.mp3
Category:Content Marketing -- posted at: 2:22pm EDT

Facebook makes an announcement about curbing political ads, but still has a major problem with false organic content, as Russia again infiltrates the site.

LEGO leverages user-generated content as new product development, while CVS launches a new media network.

In rants and raves, Adweek buys Target Marketing and Publishing Executive, Facebook's CMO resigns to create more diversity, and Mattress Firm launches Sleep.com.

This week's sponsor: Content Marketing World

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

Direct download: 20-09-03-Episode-244.mp3
Category:Content Marketing -- posted at: 2:30pm EDT

Major media companies from around the United States are divesting their real estate properties to right-size their business models. Washington Post pushes forward into native advertising territory as traditional advertising falters. Audio is even bigger than we thought it would be, while creators at TikTok don't understand that they built their homes on rented land, and are now searching for a way out.

In rants and raves, Joe raves about Twinsthenewtrend and their viral video (and video strategy) behind "In the Air Tonight" by Phil Collins. Robert applauds High Times for buying up dispensaries in California (another Content Inc. model).

This week's sponsor: Content Marketing World

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

 

Direct download: 20-08-20-Episode-243.mp3
Category:Content Marketing -- posted at: 1:55pm EDT

First, watch the Nike ad if you haven't. Required watching.

TikTok was in the news this week, with a crazy deal in progress with Microsoft.

In other news, Industry Dive purchased Newscred's content marketing studio business, while Digiday finds that branded content and native advertising spending is on a downward trend. Freightwaves media business has taken off and Buzzfeed now sells products (of course they do).

Robert has another Quibi update and comments on Tom Goodwin's firing from Publicis. Joe loves the launch of The 19th, and comments about the closing of Folio: magazine.

This week's sponsor: Content Marketing World

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Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

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Direct download: 20-08-06-Episode-242.mp3
Category:Content Marketing -- posted at: 2:20pm EDT

While Coca-Cola begins killing zombie brands in favor of old standbys, companies like The New York Times are diversifying like crazy. Who's right?

Carnage is hitting digital media during the pandemic, affecting publishers just when they started to turn the corner, while content marketing, according to ANA research, is beginning to boom.

Joe raves about Prof G's podcast with Adam Alter on recombination. Robert raves on Calm's new meditation app, and comments about Google's new cookie policy.

This week's sponsor: ContentTECH Summit

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Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

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Direct download: 20-07-23-Episode-241.mp3
Category:Content Marketing -- posted at: 1:36pm EDT

Facebook was under fire this week for possibly spreading hate speech and misinformation (what's new?). Some people think Zuckerberg should be out.

At the same time, TikTok may possibly be forced out of the United States as concern of Chinese data tampering persists.

In other news, Lululemon buys Mirror in a content/technology deal that seemed almost too cheap to pass up.

And when did Substack get so big? Could it be the next bubble?

Rants and raves include a #Quibi update (doesn't look good) with Project M buying The Hard Times and Queen teaches about audience development.

This week's sponsor: ContentTECH Summit

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Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

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Direct download: 20-07-09-Episode-240.mp3
Category:Content Marketing -- posted at: 1:24pm EDT

Almost all physical events are canceled for 2020. This means there will be a lot of innovation in the virtual events space. This also means a huge opportunity for a large tech brand to become the Netflix for business video content.

The Girl Scouts are launching a new content brand called CircleAround. Both Joe and Robert love the idea, but the plan has some major flaws.

Some publisher content studios are set up to fail, while Facebook faces a serious boycott to its services.

In rants and raves, Robert's Quibi update...plus a rave about Apple's privacy policy. Joe has a commentary on how he almost gave up on his not-for-profit foundation (but didn't).

This week's sponsor: ContentTECH Summit

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

Direct download: 20-06-25-Episode-239.mp3
Category:Content Marketing -- posted at: 2:04pm EDT

Continuing the acquisition movement, Adweek was purchased by Shamrock Capital Advisors. More to come? The boys will answer.

Microsoft lays of 50 journalists, instead opting to use "computer robots." Robert reviews what journalists need to do now to protect their jobs.

And Nic Carter from Coindesk details a fascinating take on perhaps, in the future, you'll be able to lay claim to your social media profile.

Robert provides a valuable Quibi update and rants on yet another AdAge article. Joe spends his time remembering the great Don Schultz, may he rest in peace.

This week's sponsor: ContentTECH Summit

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

Direct download: 20-06-11-Episode-238.mp3
Category:Content Marketing -- posted at: 1:27pm EDT

Media company Team Whistle buys production company/agency Tiny Horse, further showing that revenue diversification is king in media and content marketing today.

Joe Rogan signs with Spotify and Joe and Robert chiming in on who is the real winner.

The White House is putting the smackdown on Twitter and social media regarding Twitter's labeling of the President's tweets, while Zuckerberg keeps making the wrong decisions for Facebook.

Joe raves about Prof G's podcast with Sam Harris regarding the destruction of the advertising model and rants about how TV advertisers can't keep an agreement. Robert has a Quibi update, comments about Google's news initiative with McClatchy and raves about a roofing company doing the weather.

This week's sponsor: Content Marketing Awards

 

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

Direct download: 20-05-28-Episode-237.mp3
Category:Content Marketing -- posted at: 3:45pm EDT

The New York Times reports that big tech such as Facebook and Google should pay media companies reparations for lost revenue. Joe and Robert think differently. The media business continues to kill itself due to a short-sighted revenue strategy.

In other news, the Financial Times launches a mix group for subscription but doesn't invite any product brands, while thought leadership is everything.

Robert's rants and raves include a Quibi update and that new marketing really isn't new, while Joe discusses an interview with the IAB and the new Riot Games Launch.

Sponsor: CMI's Demand Generation Summit May 19-20

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

Direct download: 20-05-14-Episode-236.mp3
Category:Content Marketing -- posted at: 7:52pm EDT

What do marketers do while we wait for a turnaround?

Cosmo magazine details a number of key content marketing tactics that should be used by every enterprise, while Orbit Media offers 26 marketing ideas you could use now to get your house in order.

Vayner Media continues an acquisition trend and there is a sale on Facebook ads.

#ThisOldMarketing raves include a Quibi update, unique partnerships, and a rant on virtual college tours.

Today's sponsor: Content Marketing Awards. Deadline for entry is 5/29.

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

Direct download: 20-04-30-Episode-235.mp3
Category:Content Marketing -- posted at: 10:08am EDT

In this episode of #ThisOldMarketing, Robert and Joe discuss why marketers need to aggressively invest in marketing now and not cut back.

In other news, Joe Biden and team (finally) launch an enewsletter and podcast program, while a few airlines announce the suspension of their print onboard magazines in response to the coronavirus.

Then the boys spend many fruitless minutes discussing the launch of new content platform Quibi and what that means for humankind.

In rants and raves, Robert raves about the opportunity in everything and Some Good News with John Krasinski, while Joe discusses the rather large opportunity in print media.

Today's sponsor: Content Marketing University. Use code FRIEND200 to save $200. Offer ends 4/30.

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, YouTube, or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

Direct download: 20-04-16-Episode-234.mp3
Category:Content Marketing -- posted at: 4:08pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss how the coronavirus COVID-19 is impacting media companies, specifically local media. Frankly, can they survive? What will be the model that replaces them?

In other news, what can enterprise brands learn from the marketing of YouTube sensation Jo-Jo Siwa? Media and brand publishing partnerships are all the rage, while the CMO of Anheuser-Busch goes full content marketing.

In rants and raves, Joe raves about the National Cowboy & Western Heritage Museum and Robert comments on consumer trust in digital marketing.

Today's sponsor: Content Marketing University. Use code FRIEND200 to save $200. Offer ends 4/30.

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, YouTube, or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

Direct download: 20-04-02-Episode-233.mp3
Category:Content Marketing -- posted at: 9:30am EDT

A special episode of #ThisOldMarketing.

In this episode, Joe and Robert discuss some big opportunities for marketers, especially in the acquisition space.

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, YouTube, or wherever you listen to fine podcasts.

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Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

Direct download: 20-03-27-Episode-232.mp3
Category:Content Marketing -- posted at: 2:42pm EDT

Joe and Robert discuss a corona virus (COVID-19) week of news in marketing, trying to make sense of what's next.

Corona virus coverage gives major publishers a huge lift in traffic, bringing in pay-wall and advertising questions.

In other news, a strange report claimed that now is the time for Apple to buy Disney. Of course, Robert is against, while Joe is the biggest cheerleader for the deal.

Facebook had all sorts of issues with its AI-powered SPAM engine, while Ford completely changes it's advertising campaigns in response to COVID-19. Finally, the boys discuss why now may be the greatest moment ever for content marketing.

In rants and raves, Joe comments about how now is a truly defining moment for marketing, while Robert discusses the future and opportunity in virtual events.

Today's sponsor: Content Marketing University. Use code FRIEND200 to save $200. Offer ends 4/30.

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, YouTube, or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

Direct download: 20-03-20-Episode-231.mp3
Category:Content Marketing -- posted at: 3:24pm EDT